B2B Growth: Practitioners

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A daily podcast for B2B marketers. Four million downloads and over 1,600 episodes. Co-hosted by a braintrust of people that would never use a word like braintrust.

944: From Noise to Notorious – Finding Your Brand w/ Christine Göös

In this episode we hear from Christine Göös, Head of Content & Americas Marketing at Smartly.io.

Christine shares…

  1. Amplify benefits, not features

  2. Entertain, educate, inspire

  3. Run with risky: try out (and buy-in on) ideas that feel scary

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