B2B Growth: Practitioners

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A daily podcast for B2B marketers. Four million downloads and over 1,600 episodes. Co-hosted by a braintrust of people that would never use a word like braintrust.

943: The Changing Role of Data and Brand Stories w/ Mark Goren

In this episode we hear from Mark Goren, CEO at Point to Point.

Mark shares…

  1. Left and right brain – both work together

  2. Focus on creating buying emotions– data can inform that conversation to comprehend aspects of the buyer journey, not create emotion.

  3. Stop saying the word “content”

  4. A disconnect between b2b tech and b2b industrial

  5. People are raising their hands much further in the buying process – connect the brand stores to the data to get better insights, to tell better stories, and drive better results

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