B2B Growth: Practitioners

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A daily podcast for B2B marketers. Four million downloads and over 1,600 episodes. Co-hosted by a braintrust of people that would never use a word like braintrust.

934: 3 Keys to Maximizing ROI on Your Email Marketing w/ Michael Barber

In this episode we talk to Michael Barber, SVP & Chief Creative Officer at Godfrey.

Michael shares some surprising stats on the state of email as a marketing channel today & actionable steps on 3 key areas for getting the most out of your email marketing efforts

1) Authentication

2) Personalization

3) Measurement

For more on this topic, check out the blog post Michael mentions in this episode here: https://litmus.com/blog/holistic-email-metrics-matrix-are-you-seeing-the-whole-picture


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