B2B Growth: Practitioners

Hosted BySweet Fish

A daily podcast for B2B marketers. Four million downloads and over 1,600 episodes. Co-hosted by a braintrust of people that would never use a word like braintrust.

929: How to Build a Modern Revenue Marketing Team w/ Yoli Chisholm

In this episode we talk to Yoli Chisholm, Vice President of Marketing at Sprinklr.

Yoli shares…

  1. The big challenges marketing teams face with the coming/arrival of the fourth industrial revolution

  2. Moving from strategies oriented around 1:many, and 1:few to 1:1 specifically on social media.

  3. Creating a marketing team that is aligned with your customers’ core values, beliefs and core challenges.

  4. How to build a team that collaborates — even when employees sit in different offices with different time zones

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