A daily podcast for B2B marketers. Four million downloads and over 1,600 episodes. Co-hosted by a braintrust of people that would never use a word like braintrust.
In this episode we talk to Elle Woulfe, VP of Marketing at Pathfactory.
How the expectations of B2B buyers have dramatically changed
Common struggles in the B2B customer experience
Lack of insight: A key challenge for B2B marketers
The importance on “binge-able” content
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