B2B Growth: Practitioners

Hosted BySweet Fish

A daily podcast for B2B marketers. Four million downloads and over 1,600 episodes. Co-hosted by a braintrust of people that would never use a word like braintrust.

927: Enabling B2B Buyers to Learn and Buy On-Demand w/ Elle Woulfe

In this episode we talk to Elle Woulfe, VP of Marketing at Pathfactory.

Elle shares…

  1. How the expectations of B2B buyers have dramatically changed

  2. Common struggles in the B2B customer experience

  3. Lack of insight: A key challenge for B2B marketers

  4. The importance on “binge-able” content

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