B2B Growth: Practitioners

Hosted BySweet Fish

A daily podcast for B2B marketers. Four million downloads and over 1,600 episodes. Co-hosted by a braintrust of people that would never use a word like braintrust.

922: How to Establish a Growth Marketing Team w/ Marc Bitanga

In this episode we talk to Marc Bitanga, Founder and CEO of Agencio.

  1. The differences between traditional marketing strategy vs growth marketing strategy

  2. Applying the sprint planning process to marketing

  3. Turning everything into a funnel to identify growth marketing priorities

  4. Making the best decisions with murky data

  5. Is AI & automation the answer?

  6. What to look for when hiring growth marketing team members

Connect with Marc on LinkedIn: https://www.linkedin.com/in/marcbitanga/

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