B2B Growth: Practitioners

Hosted BySweet Fish

A daily podcast for B2B marketers. Four million downloads and over 1,600 episodes. Co-hosted by a braintrust of people that would never use a word like braintrust.

920: The Origin of Markets: How to Approach Market Invention and Why It Matters (Part 1) w/ Adam Vasquez

In this episode we talk to Adam Vasquez, Founder and CEO of Merit.

  1. Market Invention has become the only way to be the market leader because of the internet

  2. What is Market Invention?

  3. Walk through the stages of Market Invention.

  4. Where do you start with Market Invention? What types of companies benefit?

Connect with Adam on LinkedIn: https://www.linkedin.com/in/adamvasquez/

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