B2B Growth: Practitioners

Hosted BySweet Fish

A daily podcast for B2B marketers. Four million downloads and over 1,600 episodes. Co-hosted by a braintrust of people that would never use a word like braintrust.

916: The Impact of Big Data on the Evolution and Growth of Modern Enterprises w/ Laurence Hayden

In this episode we talk to Laurence Hayden, Vice President of Petrochem at TÜV SÜD.

  1. What is “Big Data”

  2. Where is your business on the Innovation diffusion curve

  3. How to prepare your team for this brave new world

  4. The 4 Pitfalls of Data: volume, timeliness, veracity, type

  5. Data is great, analytics is great but if it can’t be translated to or presented as an intuitive human understanding it’s unlikely to generate any traction.

Connect with Laurence on LinkedIn: https://www.linkedin.com/in/laurence-hayden/

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