B2B Growth: Practitioners

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A daily podcast for B2B marketers. Four million downloads and over 1,600 episodes. Co-hosted by a braintrust of people that would never use a word like braintrust.

912: How to Use Data and Analytics to Prove Marketing ROI w/ Jonathan Rowe

In this episode we talk to Jonathan Rowe, Chief Marketing Officer at nCino.

  1. The importance of marketing ROI and what it represents

  2. The methodology behind calculating marketing ROI

  3. How to capture marketing data and analytics across channels and campaigns

  4. Best practices for designing an automated marketing system

  5. Delivering marketing ROI to your organization to prove your marketing success

Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/rowejonathan/

Want to learn best practices, tips, and strategies to generate positive and organic word-of-mouth marketing (WOMM) by building your own scalable referral program?

Get your free copy of The Definitive Guide to Referral Marketing from our friends over at Ambassador: GetAmbassador.com/growth

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