911: 3 Ways to Improve Your Prospecting (According to Data) w/ Dave Elkington
You guys recently completed a research study that has a lot of people taken back on how they do sales prospecting.
Why this study?
Can you tell us a little bit about how you went about it?
survey & looked at data set
looked at what people believe they’re doing 1500 comp surveyed / what they’re actually doing / optimal
neurolytics: ai platform
You outlined in your study difference elements that people need to consider when prospecting. Can you take us through some of those elements?
6 elements of a cadence – attempts, media, duration, spacing, response time, content
There was a lot of information in the study can you take us through some of the surprises?
State of Sales Development 2018 Report
mix your media 3+
7 attempts & stop