B2B Growth: Practitioners

Hosted BySweet Fish

A daily podcast for B2B marketers. Four million downloads and over 1,600 episodes. Co-hosted by a braintrust of people that would never use a word like braintrust.

908: How B2B Brands can Benefit from Category Creation w/ Jonathan Gandolf

In this episode we talk to Jonathan Gandolf, Director of Marketing at Springbuk.

  1. How using B2B tactics in a B2C industry lead to out-of-the-box thinking

  2. What inspired this category creation mindset (book: Play Bigger

  3. How Springbuk is currently implementing this category creation mindset

  4. The difference in fighting for market share and creating a new category

Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf-0602a915/

Leave a Reply

Your email address will not be published. Required fields are marked *