B2B Growth: Practitioners

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A daily podcast for B2B marketers. Four million downloads and over 1,600 episodes. Co-hosted by a braintrust of people that would never use a word like braintrust.

901: How to Utilize First-Party Data in Digital Advertising w/ Megan Sullivan-Jenks

In this episode we talk to Megan Sullivan-Jenks, Director of Marketing and Communications at Choozle.

Megan share about first party data usage in digital advertising.

  1. What’s “first-party” and “third-party” data mean

  2. How marketers are evolving back to the use of first party data

  3. The need for buy-in across the business to focus on data collection

  4. How using first party data can drastically change your digital advertising results

Connect with Megan on LinkedIn: https://www.linkedin.com/in/megan-sullivan-jenks/

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