901: How to Utilize First-Party Data in Digital Advertising w/ Megan Sullivan-Jenks
Megan share about first party data usage in digital advertising.
What’s “first-party” and “third-party” data mean
How marketers are evolving back to the use of first party data
The need for buy-in across the business to focus on data collection
How using first party data can drastically change your digital advertising results
Connect with Megan on LinkedIn: https://www.linkedin.com/in/megan-sullivan-jenks/