B2B Growth: Practitioners

Hosted BySweet Fish

A daily podcast for B2B marketers. Four million downloads and over 1,600 episodes. Co-hosted by a braintrust of people that would never use a word like braintrust.

898: How to Scale Your Content Marketing Program Using Webinars w/ Dani Fankhauser

In this episode we talk to Dani Fankhauser, Director, Content Marketing at Reflektive.

Dani shares how you can use webinars to scale your content makreting efforts and connect with influencers in your industry.

  1. How to use webinars to build relationships with influencers

  2. Using webinars to source content for blog poasts

  3. Utilize webinars as an offer for email, social, and paid lead generation

  4. Promote customer success and show real-life best practices

  5. What to avoid when creating a webinar

Connect with Dani on LinkedIn: https://www.linkedin.com/in/danifankhauser/

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