B2B Growth: Practitioners

Hosted BySweet Fish

A daily podcast for B2B marketers. Four million downloads and over 1,600 episodes. Co-hosted by a braintrust of people that would never use a word like braintrust.

897: How B2B Brands Can Benefit from Original Content w/ Meredith Wood

In this episode we talk to Meredith Wood, VP of Content at Fundera.

Meredith shares how building a content engine at Fundera become a completely inbound company and the importance of committing to create original content.

  1. How Fundera chose to launch their flagship content strategy “The Ledger”

  2. The business benefits of hosting and creating original content

  3. What does it take for an organization to commit to being a content creator

  4. How you can create buy-in for content strategies in your company

  5. Trends in b2b content marketing for the next 3-5 years

Connect with Meredith on LinkedIn: https://www.linkedin.com/in/meredithannwood/

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