B2B Growth: Practitioners

Hosted BySweet Fish

A daily podcast for B2B marketers. Four million downloads and over 1,600 episodes. Co-hosted by a braintrust of people that would never use a word like braintrust.

890: How to Implement a Sales Playbook that Reps Actually Follow w/ Michael Yaroshefsky

In this episode we talk to Michael Yaroshefsky, Founder & CEO at RocketVisor. His friends simply call him Yarrow.

Michael (AKA Yarrow) shares:

The importance of having a strategy that is consistently executed

What are team’s doing today to create repeatable sales processes?

The common gap between sales strategy & sales technology

The difference between what he describes as Level 1, 2 & 3 Sales organizations.

Click here to connect with this guest on LinkedIn.

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