B2B Growth: Practitioners

Hosted BySweet Fish

A daily podcast for B2B marketers. Four million downloads and over 1,600 episodes. Co-hosted by a braintrust of people that would never use a word like braintrust.

881: How to Keep Sales from Ignoring Your ABM Target List w/ Lauren Vaccarello

In this episode (part 2 of 2) we talk to Lauren Vaccarello, former VP Marketing & Customer Engagement at Box & Co-Host of the Marketing Trends podcast.

Lauren shares lessons in account selection from Box’s pilot ABM program, as well as creative ways to work with Field Marketing to get sales reps in front of more decision makers at target accounts.

Check out Lauren’s slide deck on the ABM effort her team executed at Box & what they learned here:

https://app.box.com/s/6g25djw34zk77z3tfx62e8qxdwt19n8r

Click here to connect with this guest on LinkedIn.

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