B2B Growth: Practitioners

Hosted BySweet Fish

A daily podcast for B2B marketers. Four million downloads and over 1,600 episodes. Co-hosted by a braintrust of people that would never use a word like braintrust.

875: 5 Questions to Ask Yourself to Avoid Experiential Marketing Pitfalls w/ Fergus Rooney

In this episode we talk to Fergus Rooney, Co-Founder of AgencyEA.

Fergus shares these questions you should be asking prior to any experiential or event marketing effort for your brand or a client:

“Could this be the wrong project for the right client?”

“What’s the worst that could happen?”

“What is the guest’s point-of-view?”

“Do I need to push back with purpose?”

“What’s the right brand balance?”

Click here to connect with this guest on LinkedIn.

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