B2B Growth: Practitioners

Hosted BySweet Fish

A daily podcast for B2B marketers. Four million downloads and over 1,600 episodes. Co-hosted by a braintrust of people that would never use a word like braintrust.

869: This ABM Campaign Generated a 66% Response Rate w/ Cara Hogan

In this episode we talk to Cara Hogan, Content Strategist at Zaius & host of The Empowered Marketer podcast & host of video Marketing Unboxed.

She shares how her team is using #contentbasednetworking to build relationships with their target accounts, driving sales and marketing alignment & reinforces the importance of relationships in modern account-based marketing strategies.

Click here to connect with this guest on LinkedIn.

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