B2B Growth: Practitioners

Hosted BySweet Fish

A daily podcast for B2B marketers. Four million downloads and over 1,600 episodes. Co-hosted by a braintrust of people that would never use a word like braintrust.

863: 3 Principles for Building a New Market w/ Aisling MacRunnels

In this episode we talk to Aisling MacRunnels, CMO at Synack.

  1. Know Who You Are

  2. Know Who You Are Not

  3. Lean Into Patience

Check out the presentation Logan mentioned from Ryan Deiss sharing the benefits of using a character diamond to define your brand at Drift’s HYPERGROWTH conference: https://youtu.be/7T1V8lcaFyo

Click here to connect with this guest on LinkedIn.

Leave a Reply

Your email address will not be published. Required fields are marked *