B2B Growth: Practitioners

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A daily podcast for B2B marketers. Four million downloads and over 1,600 episodes. Co-hosted by a braintrust of people that would never use a word like braintrust.

861: 5 Ways to Implement Agile Methodology with Your Marketing Team w/ Moira van den Akker

In this episode we talk to Moira van den Akker, Global Demand Generation Manager at Trimble.

What is Agile?

Why should marketers care?

How can they implement Agile methodology?

1) Daily (or weekly) stand-ups

2) Backlog and task prioritization

3) Visual task board

4) Short-term projects (sprints)

5) Feedback loops (Kaizen)

Check out Moira’s LinkedIn article on this topic: https://www.linkedin.com/pulse/your-marketing-team-going-agile-2019-moira-van-den-akker/

Click here to connect with this guest on LinkedIn.

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