B2B Growth: Practitioners

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A daily podcast for B2B marketers. Four million downloads and over 1,600 episodes. Co-hosted by a braintrust of people that would never use a word like braintrust.

845: The Power of the Voice of the Customer in All of Your Marketing Efforts w/ Lauren Decker

In this episode we talk to Lauren Decker, Director of Product & Customer Marketing at G2 Crowd.

Lauren shares 3 distinct ways to incorporate the voice of the customer into all of your marketing initiatives:

Tip #1: Know who your customers are. Build out personas if you don’t already have them.

Tip #2: Embrace the good, the bad, and the ugly. When it comes to leveraging the voice of your customer, it’s a mentality not a marketing tactic. This means truly listening to what your product and brand are doing well and really digging into what could be better.

Tip #3: Create a culture where customers are heroes. Once you’ve developed a voice of the customer program, it should be incorporated throughout the organization – not just your marketing or product development teams.

Click here to connect with this guest on LinkedIn.

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