B2B Growth: Practitioners

Hosted BySweet Fish

A daily podcast for B2B marketers. Four million downloads and over 1,600 episodes. Co-hosted by a braintrust of people that would never use a word like braintrust.

832: The Art of Repositioning a Brand (From the President of K-Swiss) w/ Barney Waters

In this episode we talk to Barney Waters, President of K-Swiss.

Barney shares the story of K-Swiss’ repositioning and the role that GaryVee played in that process. He also shares the biggest challenge of repositioning a brand and how he overcame that challenge.

Click here to connect with this guest on LinkedIn.

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