B2B Growth: Practitioners

Hosted BySweet Fish

A daily podcast for B2B marketers. Four million downloads and over 1,600 episodes. Co-hosted by a braintrust of people that would never use a word like braintrust.

792: Managing Attribution Throughout Each Stage of the Customer Life Cycle w/ Chandar Pattabhiram

In this episode we talk to Chandar Pattabhiram, CMO of Coupa Software.

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