B2B Growth: Practitioners

Hosted BySweet Fish

A daily podcast for B2B marketers. Four million downloads and over 1,600 episodes. Co-hosted by a braintrust of people that would never use a word like braintrust.

784: The Art of No Deal w/ Josh Walsh

In this episode we talk to Josh Walsh, CEO of The Refinery.

He shares how putting your clients needs above your own leads to more business–not less.

He shares a personal story about when his company had a scary dip in sales and needed new sales fast,.

By creating value without an immediate requirement of reciprocity, they climbed out of our scary situation quickly.

Check out Josh’s blog post on this topic, as well:

http://www.joshwalsh.com/sales-marketing/the-art-of-no-deal

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