768: Getting Personalization Right in B2B Sales w/ Matt Heinz
Recorded on location at the 2018 #FlipMyFunnel Conference in Boston, in this episode we talk to Matt Heinz, President of Heinz Marketing and Host of Sales Pipeline Radio.
Can asking your prospect’s favorite pizza place actually get a response to your cold email?
Hear Matt’s story & the do’s & don’t’s of personalization in cold email & social outreach.