1247: Build Your Marketing Strategy on Trust w/ Jeanne Hopkins
Every step of the marketer’s journey takes trust: from implicitly trusting your team to creating innate trust in your company’s brand.
What we talked about:
- Trusting your team, 3 buyer personas, and the impossibility of using the same messaging
- Creating content for individual personas and the Voice of the Customer meeting
- Where you vacation when you work for a travel company (New Hampshire, actually)