B2B Growth: Practitioners

Hosted BySweet Fish

A daily podcast for B2B marketers. Four million downloads and over 1,600 episodes. Co-hosted by a braintrust of people that would never use a word like braintrust.

1247: Build Your Marketing Strategy on Trust w/ Jeanne Hopkins

Every step of the marketer’s journey takes trust: from implicitly trusting your team to creating innate trust in your company’s brand.

On this episode, I interview Jeanne Hopkins, CMO at Lola.com:

What we talked about:

  • Trusting your team, 3 buyer personas, and the impossibility of using the same messaging
  • Creating content for individual personas and the Voice of the Customer meeting
  • Where you vacation when you work for a travel company (New Hampshire, actually)

Check out this and other episodes of The Marketer’s Journey at Apple PodcastsSpotify, or our website.

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