B2B Growth: Practitioners

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A daily podcast for B2B marketers. Four million downloads and over 1,600 episodes. Co-hosted by a braintrust of people that would never use a word like braintrust.

1227: Why Empathy is a Key Leadership Strategy for a CMO w/ Maria Pergolino

Marketing is a discipline with a lot of functionally specific excellence—and a good CMO will let them get on with their expertise. CMOs have to be able to explain the executive team’s needs to the marketing team and vice versa.

We are sharing this episode of The Marketer’s JourneyRandy Frisch of Uberflip speaks with Maria Pergolino, Chief Marketing Officer at Forbes Communications Council.

What they talked about:

– Why you should let the email marketer get on with sending email
– How Maria’s high points were also her low points
– The 2 pieces of advice for a senior marketer to jump into the executive team –Mentorship vs. Sponsorship Balancing over 80,000 customers

Find The Marketer’s Journey on Apple PodcastsSpotify, and here.

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