B2B Growth: Practitioners

Hosted BySweet Fish

A daily podcast for B2B marketers. Four million downloads and over 1,600 episodes. Co-hosted by a braintrust of people that would never use a word like braintrust.

1224: Understanding the Human Brain for Better B2B Storytelling w/ James Soto

In this episode we talk to James Soto, Founder & CEO at Industrial Strength Marketing.

The other resource James mentioned:


Here’s the book James mentioned in today’s episode:

The Storytelling Edge

Here’s the book & episode of The Customer Experience Podcast that Logan mentioned in this episode:

Unlocking the Science of Video with Vanessa Van Edwards

To find the other podcast we recommended in today’s episode, check out The Sales Evangelist on Apple Podcasts or wherever you do your listening!

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