B2B Growth: Practitioners

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A daily podcast for B2B marketers. Four million downloads and over 1,600 episodes. Co-hosted by a braintrust of people that would never use a word like braintrust.

1157: 3 Ways to Master Customer Engagement w/ Scott Kooken

In this episode we talk to Scott Kooken, President at Links Unlimited.

Scott shares 3 specific ways to make it easier on your end users to engage with your brand:

1) Think about all engagement points–not just customers, but investors, vendors & others

2) Don’t fall into the trap of a cookie cutter approach

3) Think about the big picture of your customer’s experience & offer suggestions about what each step could look like.

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