1157: 3 Ways to Master Customer Engagement w/ Scott Kooken
Scott shares 3 specific ways to make it easier on your end users to engage with your brand:
1) Think about all engagement points–not just customers, but investors, vendors & others
2) Don’t fall into the trap of a cookie cutter approach
3) Think about the big picture of your customer’s experience & offer suggestions about what each step could look like.
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