1077: Kitchens, Collisions and the Case for Intentional Culture w/ Mark Rickmeier
Here are the 3 reasons you’re going to want to get your hands on this book:
1) It has stories of 6 companies that took their ABM program from good to great
2) It introduces the TEAM framework that is time tested within 100’s of companies
3) It shares 7 truths that every marketers and sales leader should know before they start doing ABM
If that’s not enough, they are giving away 100% of the profits and $10 per review of the book to New Story charity.
Check it out here or just search ABM is B2B on Amazon.