B2B Growth: Practitioners

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1008: Stop ‘Solving Problems,’ & Focus on 3 Customers w/ Andrew Miller

Everytime he heard their tagline— “to be thought leaders in digital marketing executing” — the co-founder wanted to gag.

So Workshop Digital went through a rebranding.

They decided to stop focusing on solving a particular problem. Instead, they were going to continually focus on one thing: Always being better for these 3 customers:

1: their clients

2: their client’s customers

3: their internal staff

On this episode of the B2B Growth Show, Andrew Miller, Co-Founder at Workshop Digital, told us all about how they rebranded their agency, came up with a new tagline, and stopped focusing on solving a problem, and started focusing on their customers.


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