Transcript
WEBVTT
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There's a ton of noise out there. So how do you get decision makers
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to pay attention to your brand?
Start a podcast and invite your ideal clients
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to be guests on your show.
Learn more at sweetphish MEDIACOM. You're listening
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to be tob growth, a daily
podcast for B TOB leaders. We've interviewed
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names you've probably heard before, like
Gary vanner truck and Simon Senek, but
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you've probably never heard from the majority
of our guests. That's because the bulk
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of our interviews aren't with professional speakers
and authors. Most of our guests are
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in the trenches leading sales and marketing
teams. They're implementing strategy, they're experimenting
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with tactics, they're building the fastest
growing BB companies in the world. My
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name is James Carberry. I'm the
founder of sweet fish media, a podcast
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agency for BB brands, and I'm
also one of the CO hosts of this
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show. When we're not interviewing sales
and marketing leaders, you'll hear stories from
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behind the scenes of our own business. Will share the ups and downs of
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our journey as we attempt to take
over the world. Just getting well,
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maybe let's get into the show.
Welcome back to be tob growth. I'm
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your hostband today's episode, Logan laws
with sweet fish media. Today is going
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to be another episode in our how
to podcast series. So I am going
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to be talking about a question that
we get a lot as we're talking to
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brand's thinking about are they going to
start a podcast? And one of the
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AST questions that comes up if we
start a podcast who is going to be
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our host? So as I'm having
these conversations, there are normally three criteria
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or three things to think about that
I'm recommending and I'm hearing from marketing teams
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that they're thinking about in deciding on
who is going to be their host.
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Number one is who's going to be
an engaging host, who has the personality
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for it to WHO's got the cloud
or the industry recognition or the name?
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And three is who has the time. So I'll go into these a little
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bit more in detail and how we
think about you should really prioritize them.
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So number one, who's going to
be an engaging host. You know,
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on baby growth we have actually had
multiple cohosts over the years and what we
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found is that, you know,
some people have a different style some people
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are a little bit, you know, more boisterous, some people are a
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little bit more low key. I
think I'm more on the low key side
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and one of the things that I
always tell people is my personal story of
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becoming a podcast host. So I'm
fairly introverted for folks that know me.
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I have a journalism background, but
that was in photography, not radio or
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broadcast. I had no broadcast or
really public speaking training before I became a
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host of a daily show, which
most of our customers are not jumping in
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the deep end and doing a daily
show. And so one of the encouragements
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that I talk to people about there
is that you don't need a radio superstar
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on your team in order to have
a successful podcast host. They need to
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be able to hold a conversation,
obviously, but what we found is that
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if you give someone a framework for
how did do an effective pre interview conversation,
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give them a framework for as solid
intro and Outra that they can use
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consistently, that takes away some of
the nerves and what I found is that
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for a lot of people, getting
up to a podcast Mike is way easier
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than stepping in front of a camera
or stepping up on stage. I love
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hosting podcast interviews, I do not
love speaking from stage. So I don't
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think that that is the number one
criteria, but I do see a lot
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of people get hung up on that. So those are some thoughts there on
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who might be an engaging host.
Number two is who's got the cloud,
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who's got the name recognition? A
lot of times with new shows we talked
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with marketing teams that are thinking,
Hey, I would love our CEO or
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someone on our executive team has some
name recognition within the industry. One of
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the problems there, though, is
making that in making that do your top
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criteria could be that that person doesn't
have the amount of time needed to stay
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consistent. So while that can be
affected, they can maybe help you land
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a few extra guests that you wouldn't
be able to otherwise it might not be
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the number one criteria. So that
actually leads me to number three. That
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we think is the number one criteria
you should think about in who is going
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to be your podcast host. As
long as one and two are okay,
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then who has the time Tim who
is going to be able to record the
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interviews? Now again, comparing podcasting
to public speaking or maybe Webinars, you
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can block schedule, you can,
you know, conduct interviews at certain times
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back to back to back, and
so we found that even some busy executives
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can find the time for knocking out
podcast interviews without it eating into their schedule
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and travel and all that sort of
stuff as much as possible. But that
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leads me to a recommendation that we're
making a lot of times, and that
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is maybe you have a mixture of
people. You have people who maybe don't
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have as engaging a personality but they
have more time, or you have someone
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who has the clout, the industry
recognition but not quite as much time.
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Make multiple people on your team cohost, because then you're investing in the personal
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brand of multiple people on your team, you're giving listeners a rhythm and a
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changeup to it's not always the same
host, and you're making it easier on
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your team for the time investment.
So I think about all three of those,
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and we do as a team,
as the criteria for WHO's going to
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be the podcast host, and again, the time might be the number one
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criteria, with a little bit mixed
in of WHO's got the personality for it,
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who has the clout for it.
But don't think that you have to
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have one person that covers all three
bases and is a ten out of ten
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on all of them, because you
might be able to create a mixture of
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all three of these that that give
you the recipe for success in who,
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or were, what members of your
team are going to become the host or
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the cohost of your podcast? So
again, think about who's gotten the personality,
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who has the recognition and, most
importantly, who's got the time to
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realistically be able to do this,
because if you don't have the time,
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then the other ones don't matter because
they won't be able to actually record any
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interviews. So I hope this was
helpful for folks. I shared it on
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Linkedin recently and we thought have to
make this into an episode here on our
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how to podcast series. If you
want more episodes like this, go to
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sweet phish Mediacom blog and look for
the how to podcast Hashtag in the categories,
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or just look for this Hashtag in
the feed here in B tob growth
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has always I love to connect with
our listeners on Linkedin. Just look me
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up. I think I'm the only
Logan lyles L ylies also trying to up
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our instagram game as a team.
Lately on Instagram I'm at, I am
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Logan Miles. As always, thank
you so much for listening. We totally
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get it. We publish a ton
of content on this podcast and it can
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be a lot to keep up with. That's why we've started the B tob
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growth big three, a no fluff
email that wolves down our three biggest takeaways
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from an entire week of episodes.
Sign up today at Sweet Phish Mediacom Big
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