We spoke with 100 marketing leaders and asked 3 questions:
- What marketing podcast delivers the most value to you?
- What is your ALL TIME favorite book on marketing?
- What’s a RECENT book on marketing you’ve loved?
In this roundtable discussion Benji, James, and Dan breakdown the findings.
Books mentioned:
- Tipping point by Malcom Gladwell
- Linchpin by Seth Godin
- Crossing the Chasm by Geoffrey Moore
- Play Bigger by Christopher Lochhead
- Thinking fast & slow by Daniel Kahneman
- 22 Immutable laws of marketing by Al Ries and Jack Trout
Podcasts Mentioned:
- B2B Growth
- Seeking Wisdom
- State of Demand Gen
- How I built this
- Lochhead on Marketing
- Flip my Funnel
- HBR
- The Bigger Narrative
