Transcript
WEBVTT
1
00:00:05.480 --> 00:00:08.830
Welcome back to the BB growth show. My name is James Carberry and I
2
00:00:08.990 --> 00:00:14.109
am joined today by Dan Sanchez.
Dan, how you doing today? Man?
3
00:00:14.509 --> 00:00:18.070
I'm doing great, James. So
I am really excited to talk with
4
00:00:18.149 --> 00:00:24.579
Dan today because this is exciting time
around sweetfish. We're growing like crazy and
5
00:00:25.140 --> 00:00:30.140
fortunately we are in a position to
be bringing on Dan as our new director
6
00:00:30.379 --> 00:00:34.219
of audience growth. And so we've
not talked Logan and I have not talked
7
00:00:34.219 --> 00:00:39.289
about this publicly a lot. We've
been talking about it, obviously on sales
8
00:00:39.329 --> 00:00:42.649
calls for the last several months and
we've been talking about it with a lot
9
00:00:42.689 --> 00:00:46.490
of other partners and and people that
are closer to the business, but we
10
00:00:46.609 --> 00:00:50.799
haven't talked on the podcast really about
this shift that we are making, that
11
00:00:50.880 --> 00:00:55.679
sweetfish is making as a business from
really being focused on being a production partner,
12
00:00:55.840 --> 00:01:00.640
so producing other people's PODCASTS, into
what we've been turning into for the
13
00:01:00.679 --> 00:01:04.150
last year, which is a podcast
first media company, and bringing on Dan
14
00:01:04.950 --> 00:01:08.430
is really us putting kind of a
stake in the ground saying hey, this
15
00:01:08.469 --> 00:01:12.750
is this is the direction we are
going, because not only the five to
16
00:01:12.829 --> 00:01:17.189
ten years down the road we will
be really, I think, five to
17
00:01:17.269 --> 00:01:21.180
ten years down the road, will
be solely focused on producing our own shows,
18
00:01:21.379 --> 00:01:26.459
so shows that are focused on being
the best media property in in any
19
00:01:26.540 --> 00:01:30.099
given industry. So right now are
five what we call collective shows, or
20
00:01:30.140 --> 00:01:34.010
shows that sweetish owns and companies pay
us to be a cohost on. These
21
00:01:34.090 --> 00:01:38.849
shows are the baby growth show,
obviously this show that you're listening to,
22
00:01:38.329 --> 00:01:42.409
BB sales show, the manufacturing show, the CIO show and a show called
23
00:01:42.450 --> 00:01:48.760
craft and culture. Each of those
shows are focused on different industries and we're
24
00:01:48.799 --> 00:01:51.680
doing a lot of different types of
content for each of those show. So
25
00:01:51.760 --> 00:01:53.799
it's not just a podcast. We're
also doing video, we're doing long form
26
00:01:53.840 --> 00:02:00.079
written content and several months ago we
had already started making this pivot into being
27
00:02:00.079 --> 00:02:04.989
a media company when I met Dan, and Dan, tell us a little
28
00:02:04.989 --> 00:02:07.710
bit about your background, your skill
set, and then I'll jump in and
29
00:02:08.069 --> 00:02:12.949
kind of talk about why we've decided
to bring you on now. It's fun.
30
00:02:13.030 --> 00:02:15.939
I remember the first time I met
you. We were both giving TEDX
31
00:02:15.060 --> 00:02:19.419
talks at Bethany Global University, where
I was actually working as as the the
32
00:02:19.659 --> 00:02:23.180
marketing director, Yep, and that's
when I first learned about your your podcasting
33
00:02:23.219 --> 00:02:28.259
strategy. And content based networking,
and I was a fell in love with
34
00:02:28.340 --> 00:02:30.449
that model because I was like a
whole paradigm I didn't even know about it,
35
00:02:30.569 --> 00:02:34.330
didn't even know that existed out there. And at the same time I
36
00:02:34.930 --> 00:02:38.490
am I my text talk I talked
about like my own story getting essentially kind
37
00:02:38.490 --> 00:02:44.479
of bouncing back and forth between nonprofits
and text startups, and it seems like
38
00:02:44.599 --> 00:02:47.639
I've actually made that transition yet again, back from the nonprofit to a text
39
00:02:47.680 --> 00:02:52.000
start up again. Things like it's
only two kinds of companies I'm suited for.
40
00:02:52.800 --> 00:02:54.319
They certainly make me excited, and
the thing that I think that makes
41
00:02:54.319 --> 00:03:00.629
me cited about is that it both
types of these these organizations. Is You
42
00:03:00.789 --> 00:03:04.349
have some big, hairy, audacious
goals that you're shooting after. Usually you
43
00:03:04.430 --> 00:03:07.750
don't have nearly enough resources to go
after them, so you're trying to do
44
00:03:07.870 --> 00:03:12.939
a lot with the little and because
of that, because everyone's wearing multiple hats,
45
00:03:12.979 --> 00:03:16.699
you really have the chance to do
some crazy cool things, like to
46
00:03:16.740 --> 00:03:22.539
be able to make ten dollars work
like a thousand dollars, to in your
47
00:03:22.580 --> 00:03:25.900
ad spend or to craft together things
that no one would have ever thought of
48
00:03:25.939 --> 00:03:30.409
because everyone's so siload in their in
their careers and in their jobs, versus
49
00:03:30.449 --> 00:03:35.610
if I'm able to control the email
marketing and the website and the design,
50
00:03:35.729 --> 00:03:38.650
that I could to really create some
cool synergies between them that most people would
51
00:03:38.689 --> 00:03:42.919
have never been able to put together
before. Yeah, I will say,
52
00:03:42.919 --> 00:03:46.479
if you so, I'd say those
types of organizations are best for the people
53
00:03:46.479 --> 00:03:49.520
who really love to learn, because
there's a lot. There's a lot to
54
00:03:49.560 --> 00:03:53.599
learn trying to wear all those hats
at once. So here I am now
55
00:03:53.719 --> 00:03:57.389
making the false swing back to the
text startup to try to apply the learnings
56
00:03:57.469 --> 00:04:01.990
from some of the wins we've had
growing the last nonprofit to multiple organizations or
57
00:04:02.110 --> 00:04:06.710
companies in as sweet fish. Yeah, so the university that you were working
58
00:04:06.750 --> 00:04:11.379
at whenever we first met was a
university that my best friend, Kinney,
59
00:04:11.740 --> 00:04:14.659
was also working for, and so
that's that's how I end up getting the
60
00:04:14.780 --> 00:04:19.180
opportunity to do the TEDX talk.
And so he had been, Kinney had
61
00:04:19.220 --> 00:04:25.290
been raving about you for a long
time because the universe you're working at tripled
62
00:04:25.329 --> 00:04:28.449
its enrollment, and Kenny would say, you know, obviously there are lots
63
00:04:28.449 --> 00:04:32.449
of factors, but Kenny would say
that that you Dan were the really the
64
00:04:32.649 --> 00:04:36.529
reason that the university was it was
able to triple its size because of what
65
00:04:36.689 --> 00:04:41.839
you were doing on the digital marketing
side. You're really marketing like very few
66
00:04:42.000 --> 00:04:46.199
higher, Higher Ed organizations were marketing. And so as you and I started
67
00:04:46.240 --> 00:04:49.920
talking at that Ted x event and
then connecting again when I came back a
68
00:04:50.000 --> 00:04:54.350
few weeks later to go to an
eagles game with Kenny, it just became
69
00:04:54.389 --> 00:05:00.750
apparent that you were a full stack
marketer that understood digital marketing, you understood
70
00:05:00.750 --> 00:05:05.189
design, you understood strategy, you
understood the technical components of what goes into
71
00:05:05.230 --> 00:05:11.699
making marketing great, and we ended
up deciding to have you overhaul our entire
72
00:05:11.819 --> 00:05:15.899
website, and so you and one
of your one of your co workers there,
73
00:05:15.019 --> 00:05:21.689
Bethany, stepped in and really just
completely redesigned and built our new website.
74
00:05:21.970 --> 00:05:26.649
And that was a first project where
we had worked with you in that
75
00:05:26.730 --> 00:05:30.569
capacity. And if you if you're
listening to this and you have not already
76
00:05:30.569 --> 00:05:33.889
visited a new website, I don't
think we've announced it publicly, so this
77
00:05:33.970 --> 00:05:39.079
might be our kind of our announcement
party here, but but go to sweetish
78
00:05:39.120 --> 00:05:44.040
Mediacom and check it out, because
I'm just incredibly happy with how it turned
79
00:05:44.120 --> 00:05:47.319
out because I think it paints the
picture of where we're going and what we're
80
00:05:47.360 --> 00:05:53.550
trying to do in becoming a media
platform from a company that is a digital
81
00:05:54.069 --> 00:06:00.470
first media company for what we hope
to be every industry imaginable. So right
82
00:06:00.509 --> 00:06:05.540
now we're in baby sales and manufacturing
and information technology and baby marketing and some
83
00:06:05.740 --> 00:06:11.660
big ones hr but eventually, you
know, will have shows for maritime logistics
84
00:06:11.819 --> 00:06:15.300
and will have shows for, you
know, funeral home. You know,
85
00:06:15.379 --> 00:06:17.769
if people in the funeral home industry
like that, that's how far we want
86
00:06:17.769 --> 00:06:21.970
to go, because it stems out
of my belief that, you know,
87
00:06:23.050 --> 00:06:28.250
we spend ninetyzero hours of our life
at work and I don't think Ninetyzero of
88
00:06:28.290 --> 00:06:30.449
your life, hours of your life, should suck. And one of the
89
00:06:30.529 --> 00:06:34.639
ways that I think you're going to
be more engaged and happier at work is
90
00:06:34.680 --> 00:06:40.279
if you're learning from really smart people
in your industry about how to get better
91
00:06:40.319 --> 00:06:45.160
at your job. And so the
shows that were producing ultimately or helping people
92
00:06:45.199 --> 00:06:47.629
get better at work, which is
helping them get more engaged in their work
93
00:06:47.790 --> 00:06:51.589
and help them find more joy in
their work, and that that's kind of
94
00:06:51.629 --> 00:06:57.029
the higher calling and higher purpose for
me and why I'm excited to be building
95
00:06:57.110 --> 00:07:00.310
this platform. But what I'm so
excited about for you, Dan, stepping
96
00:07:00.310 --> 00:07:03.660
into this is you just have a
skill set that that nobody on our team
97
00:07:03.660 --> 00:07:09.860
has, understanding how to actually grow
these audiences. Can you speak a little
98
00:07:09.899 --> 00:07:15.259
bit to kind of what this next
evolution of sweet fish is going to look
99
00:07:15.339 --> 00:07:18.689
like now that we've got your skill
set on board? When I started considering,
100
00:07:18.810 --> 00:07:23.490
like taking taking a job at sweet
fish, I was the thing that
101
00:07:23.649 --> 00:07:26.810
was most excited about is you guys
had figured out how to really, like,
102
00:07:27.250 --> 00:07:30.319
really kill it with two channels that
I had done very had done nothing
103
00:07:30.399 --> 00:07:33.319
with what's his podcasting and Linkedin.
You guys are so good at making those
104
00:07:33.319 --> 00:07:36.839
channels work and you have a solid
business model in order to funnel all that
105
00:07:36.959 --> 00:07:41.800
energy into where I've learned how to
use a lot of other channels. So,
106
00:07:41.839 --> 00:07:44.870
over, when I look at the
future of sweet fish media, like
107
00:07:44.990 --> 00:07:48.430
my main three goals like broad goals
for helping grow the audience for sweet fish
108
00:07:48.470 --> 00:07:53.029
media as well as just like the
whole like media empire. We joke around
109
00:07:53.029 --> 00:07:56.269
about it being a media death star. Yeah, is really making it,
110
00:07:56.629 --> 00:08:01.660
making those media properties reach farther,
reach wider and go deeper. So by
111
00:08:01.779 --> 00:08:07.259
farther I mean that people can actually
find them, like get discovered, and
112
00:08:07.339 --> 00:08:11.540
that's going to be done primarily through
paid distribution, like actually throwing some money
113
00:08:11.819 --> 00:08:16.490
and facebook adds, maybe linkedin adds
when it becomes a little bit more cost
114
00:08:16.569 --> 00:08:20.490
of their yeah, cost effective someday, but wherever, whatever is the most
115
00:08:20.529 --> 00:08:26.240
a cost effective PPC channel of the
time, throwing money to really distribute that
116
00:08:26.360 --> 00:08:31.560
content further into the right audience and
not just throwing it haphastically, like you're
117
00:08:31.560 --> 00:08:33.960
pushing the boost button on a facebook
page, but really getting strategic about how
118
00:08:35.000 --> 00:08:37.320
you're boosting the post to get it
in front of the right people at the
119
00:08:37.360 --> 00:08:39.519
right time. Yep. And the
second channel to get it farther out is
120
00:08:39.559 --> 00:08:43.870
just SEO, making it easier for
the searchings to find it, whether that's
121
00:08:43.909 --> 00:08:48.029
on Google, you know, the
big one, but it also on Youtube
122
00:08:48.029 --> 00:08:52.029
when we hit youtube someday. Yeah, podcastings becoming a more searchable thing.
123
00:08:52.110 --> 00:08:54.860
So making sure our podcast are structured
in such a way so then people are
124
00:08:54.899 --> 00:09:00.500
searching on spotify, they're coming up. Anytime someone searches for be tob growth
125
00:09:00.659 --> 00:09:05.299
or be to be marketing or how
to hire a new HR manager for the
126
00:09:05.379 --> 00:09:09.860
crafting culture show. Like those episodes
are coming, coming up for the people
127
00:09:09.860 --> 00:09:13.289
that are looking for them. Yeah, so that's taking it farther, increasing
128
00:09:13.370 --> 00:09:16.490
discoverability. We also want to take
it wider. We want to increase the
129
00:09:16.610 --> 00:09:22.330
like the mix of types of content
that comes out. Yeah, we're really
130
00:09:22.370 --> 00:09:24.919
good at creating podcast but we want
to make sure we create those podcasts in
131
00:09:26.000 --> 00:09:28.200
a little different types of pieces of
content. We know this is kind of
132
00:09:28.200 --> 00:09:31.360
like a Gary v Type Strategy,
where you have a pillar content in the
133
00:09:31.360 --> 00:09:35.639
middle and then you break it up
into smaller micro content, right, whether
134
00:09:35.679 --> 00:09:41.470
it's short microvideos or blog posts or
graphics, slide decks, taking it and
135
00:09:41.509 --> 00:09:46.750
break it into content that's contextual for
different platforms. Yep. So there's different
136
00:09:46.750 --> 00:09:50.110
ways to consume the content, more
than just listening to it. Yep.
137
00:09:50.309 --> 00:09:54.259
But that also includes having it across
different kinds of platforms, right, facebook,
138
00:09:54.299 --> 00:09:58.820
instagram, tick tock or whatever the
next platform is, and then increasing
139
00:09:58.860 --> 00:10:01.539
the way people can subscribe to it. I'm a huge fan of email marketing,
140
00:10:01.580 --> 00:10:07.490
text message marketing and building in ways
where we can build deeper relationships with
141
00:10:07.769 --> 00:10:11.409
people and, of course, increasing, increasing the amount of topics that we
142
00:10:11.529 --> 00:10:16.289
cover. Like James was joking around
about doing a funeral, a funeral parlor
143
00:10:16.450 --> 00:10:20.409
homes right like that would be probably
pretty far down the list as far as
144
00:10:20.450 --> 00:10:22.679
adding it to it, but it
really like looking at we looked at a
145
00:10:22.720 --> 00:10:28.360
list of like maybe like a thousand
or thousands of industries and started like categorizing
146
00:10:28.399 --> 00:10:31.799
them as far as which ones we
want to make next. So really thinking
147
00:10:31.279 --> 00:10:35.710
broad like that. Yeah, and
yeah, deeper. We want to take
148
00:10:35.750 --> 00:10:39.830
the relationship deeper and not just have
wide and have small pieces floating around everywhere,
149
00:10:39.830 --> 00:10:43.590
but inviting people to go deeper,
not like it paid wise, but
150
00:10:43.710 --> 00:10:46.950
like just a little bit more time, a little bit mate. Imagine,
151
00:10:48.029 --> 00:10:52.779
like Pek creating like a whole mini
course on hr or crafting a culture or
152
00:10:52.820 --> 00:10:58.059
having a deeper email series where people
can actually get go a little bit deeper
153
00:10:58.139 --> 00:11:01.179
than just kind of like the fluff
stuff that they might get on social media.
154
00:11:01.179 --> 00:11:03.570
If they want a more hearty meal, they can jump in and watch
155
00:11:03.570 --> 00:11:07.330
a longer video or a deeper email
series, and that's we're going to be
156
00:11:07.330 --> 00:11:13.490
able to achieve with like some marketing
automation where we can actually craft the experience,
157
00:11:13.570 --> 00:11:16.169
even as people give us a little
bit more information, we can tailor
158
00:11:16.289 --> 00:11:20.159
the content for them or try different
things if they start disengaging. You know,
159
00:11:22.799 --> 00:11:28.480
today's Gross Story is about active PDF, the leading global provider of Server
160
00:11:28.679 --> 00:11:33.950
side pdf automation and digital transformation tools. Active PDF gives teams the tools they
161
00:11:35.029 --> 00:11:39.509
need to create, convert, modify, view, extract and automate data to
162
00:11:39.750 --> 00:11:43.389
and from PDF files. Active PDF
for Li as on product trial sign ups
163
00:11:43.470 --> 00:11:48.259
for leads to drive new business.
But they faced a challenge when low quality
164
00:11:48.299 --> 00:11:52.460
sign ups were driving up the cost
of product trials. To overcome their off
165
00:11:52.580 --> 00:11:56.139
target lead generation and rising costs,
they turn to directive. Directive went to
166
00:11:56.220 --> 00:12:03.889
work optimizing visitor experience and centralizing high
intent keywords for active PDF. With directives
167
00:12:03.970 --> 00:12:09.370
help active PDF triple their conversion rates
and quadruple their trial sign ups, leading
168
00:12:09.409 --> 00:12:13.169
to one of their most successful quarters
to date. If you want to learn
169
00:12:13.210 --> 00:12:16.720
how to drive this kind of growth, you need to check out directives digital
170
00:12:16.759 --> 00:12:20.799
marketing course institute. Step by step, Click by Click, institute teaches you
171
00:12:22.000 --> 00:12:26.159
all of the skills you need to
launch your own successful digital marketing campaigns.
172
00:12:26.639 --> 00:12:31.710
Sign up today at Directive Consultingcom Institute
and get your first four lessons on us.
173
00:12:33.190 --> 00:12:37.629
Once again, that's directive consultingcom institute
to get for free lessons from the
174
00:12:37.710 --> 00:12:43.750
pros. All right, let's get
back to the show. One of the
175
00:12:43.870 --> 00:12:46.460
things that I've been talking a lot
about internally with those folks, with you,
176
00:12:46.740 --> 00:12:48.899
with Logan, with a lot of
different people in the team, is
177
00:12:50.259 --> 00:12:54.460
we've gotten really good this past year
at video. We started to create a
178
00:12:54.659 --> 00:12:58.970
lot more micro videos out of the
content that we're producing. We've gotten a
179
00:12:58.009 --> 00:13:03.049
lot better with content planning. So
actually going into an episode planning, okay,
180
00:13:03.129 --> 00:13:05.970
what keyword are we going to try
to rank for when we record this
181
00:13:07.090 --> 00:13:11.289
episode so that when we purpose it
into a long form written Arti goal it
182
00:13:11.450 --> 00:13:15.639
actually starts to rank in Google.
And that was really based on your strategy
183
00:13:16.279 --> 00:13:20.120
that you brought to us and trained
our team on in January. And so
184
00:13:20.240 --> 00:13:22.200
we're start. We're starting to get
better with graphics and figuring out like,
185
00:13:22.279 --> 00:13:26.879
okay, maybe we should be doing
linkedin carousels instead of these other types of
186
00:13:26.960 --> 00:13:31.509
graphics. But what I'm so excited
about is to bring your expertise to the
187
00:13:31.590 --> 00:13:35.549
table to say, Hey, we
shouldn't just be relying on organic. Obviously,
188
00:13:35.789 --> 00:13:37.950
SEO is going to be a long
term play. It's going to be
189
00:13:39.029 --> 00:13:41.659
something that we only continue to get
better at and over the long haul,
190
00:13:41.740 --> 00:13:45.820
similar to what salesacer did, what
Guy Tonno and Sal sacer did, it
191
00:13:45.940 --> 00:13:50.340
can be the foundation that brings a
lot of traffic to your site. But
192
00:13:50.059 --> 00:13:54.500
in all, in talking to guys
like Chris Walker and and obviously I know
193
00:13:54.620 --> 00:14:00.730
Gary v does this a lot,
but integrating paid distribution in with organic channel.
194
00:14:00.809 --> 00:14:05.210
So we're already doing organic on Linkedin
really well through personal profiles of a
195
00:14:05.250 --> 00:14:09.409
few different people on our team,
or doing organic really well and podcast in
196
00:14:09.490 --> 00:14:13.519
the in the podcast ecosystem, because
you know, beb growth has been around
197
00:14:13.519 --> 00:14:18.039
for a while. But taking what
we're already doing organically, combining it with
198
00:14:18.159 --> 00:14:22.080
some paid distribution with your skill set, in addition to adding another organic channel
199
00:14:22.080 --> 00:14:26.269
and Seo. I just think we're
building something really, really special here so
200
00:14:26.429 --> 00:14:33.070
that anyone, anyone that goes to
work ultimately will have a show produced by
201
00:14:33.110 --> 00:14:39.379
sweetfish from a slew of experts where
they're going to they're going to get better
202
00:14:39.379 --> 00:14:43.860
at work by consuming our content and
they're going to enjoy their ninetyzero hours more
203
00:14:43.580 --> 00:14:48.539
because we produce content that helps him
get better at their job, and so
204
00:14:48.100 --> 00:14:52.210
I'm super excited. I think you're
such a critical piece to this puzzle band
205
00:14:52.370 --> 00:14:56.450
and I think you're going to make
any enormous impact. You're also going to
206
00:14:56.490 --> 00:14:58.809
be co hosting this show from time
to time, so you're not going to
207
00:14:58.850 --> 00:15:03.690
be doing quite as many episodes as
Logan is doing, obviously, but there's
208
00:15:03.730 --> 00:15:05.929
lots of really smart people that you
want to be learning from. I know
209
00:15:07.049 --> 00:15:09.320
you we're planning an episode right now
or for you to interview Chris Walker.
210
00:15:09.679 --> 00:15:13.159
Is An interview that I that I've
done recently. Logans interviewed a couple times.
211
00:15:13.279 --> 00:15:16.519
Just a brilliant be tob marketer.
Talk to us about some of the
212
00:15:16.559 --> 00:15:22.909
things that you're looking to get out
of the episodes that you're hosting episodes that
213
00:15:22.950 --> 00:15:26.029
I'm hosting. I think the thing
that makes me excited about working for sweetfish
214
00:15:26.070 --> 00:15:28.909
as you guys are so focused on
learning. I mean it's one of the
215
00:15:28.990 --> 00:15:31.830
core values here to always is it, always learning, never stop learning,
216
00:15:33.029 --> 00:15:37.059
never stop learning man, which is
kind of always been my like a key
217
00:15:37.100 --> 00:15:39.379
driver. I think that makes me
excited to get to work and so getting
218
00:15:39.460 --> 00:15:43.700
in front of someone like Chris and
being able to ask him questions, specific
219
00:15:43.740 --> 00:15:48.019
questions about tactics and breaking apart his
wider strategy, which you covered in the
220
00:15:48.059 --> 00:15:52.250
last episode and actually like getting into
it. But what about this? What
221
00:15:52.330 --> 00:15:54.809
about this? What about this platform? If you did it with this platform,
222
00:15:54.809 --> 00:15:56.490
would this do and really hitting it
from a little bit more of a
223
00:15:56.850 --> 00:16:02.009
technical standpoint to kind of balance out
some of the broader strategy episodes we have
224
00:16:02.129 --> 00:16:03.289
a be to be. Growth is
probably what I would be focused on.
225
00:16:03.519 --> 00:16:08.080
That we can actually taken crate into
like a like a blog post of best
226
00:16:08.600 --> 00:16:14.039
demand generation tactics, and they're the
there's some of the best because I'm there
227
00:16:14.480 --> 00:16:18.549
what knowing enough to understand what kind
of questions to ask in order to get
228
00:16:18.629 --> 00:16:22.029
like some of the best answers out
of someone like Chris who's gone and done
229
00:16:22.029 --> 00:16:26.710
it for multiple industries and verticals now. Yeah, so I'm excited about making
230
00:16:27.070 --> 00:16:30.110
that content, not only selfishly for
myself to learn so I can go then
231
00:16:30.149 --> 00:16:33.580
and apply and test it myself,
but then so we can actually record it
232
00:16:33.659 --> 00:16:37.299
and make it available to everyone else. I'm like, I'm on that just
233
00:16:37.460 --> 00:16:40.100
awesome. I think it's going to
be super exciting. I mean it's so
234
00:16:40.259 --> 00:16:44.139
funny that Logan and I have one
of the you know, based on downloads,
235
00:16:44.179 --> 00:16:47.019
it's one of the most downloaded.
Be To be marketing podcasts on the
236
00:16:47.059 --> 00:16:52.210
Internet and Logan's not a beb marketer
and I'm not a beb marketer, and
237
00:16:52.490 --> 00:16:57.289
so to actually have a marketer be
a cohost of this show from our team.
238
00:16:57.289 --> 00:17:02.519
We've obviously got other marketers like Ethan
but and John Rushy and folks from
239
00:17:02.559 --> 00:17:04.799
outside of our company that have started
cohosting be to be growth. But to
240
00:17:04.960 --> 00:17:10.559
have a true marketer cohosting the show
that is, you know, a part
241
00:17:10.599 --> 00:17:12.960
of the sweet fish internal team.
I think it's going to add a level
242
00:17:14.000 --> 00:17:18.670
of depth to our content that are
listeners are going to get a ton of
243
00:17:18.670 --> 00:17:21.750
value out of us. Sedan.
If for folks listening to this they want
244
00:17:21.750 --> 00:17:25.710
to stay connected with you, what's
the best way for them to stay connected
245
00:17:25.750 --> 00:17:29.470
until they start hearing your episodes?
Drop on baby growth. Man, I'd
246
00:17:29.470 --> 00:17:33.019
say find man on Linkedin. I
think it's linkedincom. I think it's I
247
00:17:33.099 --> 00:17:37.299
am and digital marketing. Dan.
Okay, connect with me on Linkedin.
248
00:17:37.420 --> 00:17:41.660
I love Linkedin. I've always loved
Linkedin, but now, because I'm learning
249
00:17:41.700 --> 00:17:45.049
things from sweetfish and starting to roll
with that, crowd on Linkedin. It's
250
00:17:45.049 --> 00:17:48.329
been a lot more fun engaging with
all kinds of new and fun people on
251
00:17:48.450 --> 00:17:52.529
that platform. I love it awesome. So connect with Dan on Linkedin.
252
00:17:52.930 --> 00:17:56.089
I'm obviously on Linkedin as well.
James Carberry, find me there. Would
253
00:17:56.089 --> 00:17:59.640
love to connect with anybody and everybody, and and thank you so much for
254
00:17:59.759 --> 00:18:03.039
listening to this episode. I think
you're going to get tons and tons of
255
00:18:03.240 --> 00:18:07.480
value from Dan as you start to
hear his episodes. Drop and picking him
256
00:18:07.599 --> 00:18:11.720
on Linkedin and welcome them. Let
them know that you're happy that he's joined
257
00:18:11.720 --> 00:18:14.710
in the show. I certainly am. If you have not already left a
258
00:18:14.789 --> 00:18:18.029
review, go and leave a review. Subscribe to the show if you haven't
259
00:18:18.029 --> 00:18:19.990
done that, all of that fun
podcast stuff that we have to do at
260
00:18:19.990 --> 00:18:23.470
the end of every episode. We
love you so much. Thanks for listening.
261
00:18:23.869 --> 00:18:32.660
HAV A fantastic day. I hate
it when podcasts incessantly ask their listeners
262
00:18:32.740 --> 00:18:36.380
for reviews, but I get why
they do it, because reviews are enormously
263
00:18:36.460 --> 00:18:38.859
helpful when you're trying to grow a
podcast audience. So here's what we decided
264
00:18:38.900 --> 00:18:41.650
to do. If you leave a
review for me to be growth and apple
265
00:18:41.730 --> 00:18:47.690
podcasts and email me a screenshot of
the review to James at Sweet Fish Mediacom.
266
00:18:47.970 --> 00:18:51.329
I'll send you a signed copy of
my new book. Content based networking.
267
00:18:51.609 --> 00:18:53.609
How to instantly connect with anyone you
want to know. We get a
268
00:18:53.690 --> 00:18:56.119
review, you get a free book. We both win.