The player is loading ...
Jan. 2, 2023
Create Market Urgency Utilizing the Heroes Journey with Breene Murphy
In this episode, https://www.linkedin.com/in/benji-block/ talks to https://www.linkedin.com/in/breene-murphy-85915032/, the Vice President of Strategy and Marketing at https://www.carboncollective.co/.
Discussed in this episode:
- The use of time,...
In this episode, Benji talks to Breene Murphy, the Vice President of Strategy and Marketing at Carbon Collective.
Discussed in this episode:
Discussed in this episode:
- The use of time, stakes, challenges, and rewards in marketing
- How to invite your ICP into a story
- Removing friction in the buying process
Popular Episodes
New to B2B Growth? This is a great place to start.
March 19, 2024
Marketing with ZERO cash
In this episode of B2B Growth, we’re discussing the death of how-to content, starting a marketing engine with no cash, and the power of unscalable content. Takeaways: - Shift from generic how-to content to more personalized content that connects...
March 5, 2024
Content Do’s and Don’ts
On this episode, James, Brent, and Alli breakdown the secret to crafting compelling content ideas that captivate your audience's attention and elevate your company's brand. Discussed in this Episode: - Validate content ideas by pitching them to...
Jan. 9, 2024
Your Execs HATE The Content You’re Making
On this episode, Benji, Alli and Brent discuss what C-suite REALLY thinks about the content you’re making. A lot of times, it boils down to a difference in perspective. What’s the company’s positioning? What are marketing’s goals? We chop it …
Jan. 2, 2024
Uber's BRILLIANT Airport Dad Campaign
We see you airport dad! On this episode Alli, Brent, and Benji are discussing the recent holiday campaign from Uber, and how B2B marketers could tap into this type of marketing. Link to Article:...