Sweet Fish

The New 10,000 Rule to Social Media Marketing Success

In this episode, Dan Sanchez talks about the #1 reason why people’s efforts on social media (LinkedIn specifically) fall short of the goals they set. They don’t count the cost of what it takes to grow and increase their reach. Dan reviews what the cost is as well a practical ways to address it.

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Banned From LinkedIn? It Happened to Us. Here’s What to Watch Out For…

In this episode, Dan Sanchez shares a story of what happened to a Sweet Fish employee recently, what led to it, why LinkedIn is on alert, and how to navigate the current environment without getting in trouble. Also in the episode: A quick message about getting the most out of LinkedIn before its organic reach…

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The 4 B2B Podcast Strategies (& How to Pick the Right One)

In this episode, Logan Lyles & Dan Sanchez discuss the 4 top strategies you can use to make your B2B podcast successful, how to pick the right strategy for your brand & how the different strategies do/don’t overlap. Also mentioned in this episode: Kickstart Your Thought Leader Journey With the 30/30/30 Plan

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What Have You Done for Your Customer Today?

In this episode, Olivia Hurley talks to Gizem Ozbay, Global Marketing Director, Integrated Marketing at Abbott

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What Marketing Wishes Sales Knew

In this episode, we talk with Dan Sanchez, Director of Audience Growth at Sweet Fish Media.

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Think About Field Marketing Differently

In this episode, we speak with Heidi Eisenstein, VP of Global F ield Marketing and Event Strategy for CX at Oracle.

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 How to Make ABM More Personal for Large & Small Accounts

In this episode, Dan Sanchez talks with Kristina Jaramillo who is the president of Personal ABM. Kristina shared her approach for how to get the attention of large accounts through a high customized and personal approach as well as some ideas for companies targeting small accounts.

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Create a Content Waterwheel That Accelerates the Impact of Your Content Marketing

In this episode, Dan Sanchez discusses (and practices) an idea of combining three content marketing disciplines in order to get the most leverage with each piece of content.

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