All-In Podcast Says Traditional Brands Will Be Dead In 30 Years | Echo Chamber

WEBVTT 1 00:00:08.199 --> 00:00:12.880 Conversations from the front lines and marketing. This is B two B Growth. 2 00:00:16.839 --> 00:00:20.160 Welcome back to the echo chamber. Here on B two B Growth. I'm 3 00:00:20.199 --> 00:00:23.239 here with James Carberry, Dan Sanchez, and I'm Benji Block, and we're 4 00:00:23.239 --> 00:00:27.480 gonna give you quick rifts, hot takes from in and around marketing. And 5 00:00:27.679 --> 00:00:30.960 today we want to talk about the All In podcast. There. I think 6 00:00:31.000 --> 00:00:34.560 they're like the twentieth biggest podcast in the world or something. They're high up 7 00:00:34.600 --> 00:00:37.600 on the charts. Uh, James, you want to explain real quick what 8 00:00:37.640 --> 00:00:40.840 the all In podcast is it all? Or like maybe give some context there. 9 00:00:41.159 --> 00:00:44.240 Yeah, So the All In podcast is most of talk about tech. 10 00:00:44.280 --> 00:00:48.240 It's a lot of VC guys that you have made jillions of dollars in tech 11 00:00:48.320 --> 00:00:52.320 and now they're you know, venture capitalists, but really really smart folks. 12 00:00:52.359 --> 00:00:57.640 And I saw this TikTok video the other day where essentially they're talking about how 13 00:00:57.920 --> 00:01:02.119 traditional businesses you know, and guy in here I think is that David Friedberg 14 00:01:02.479 --> 00:01:07.159 is basically saying traditional businesses are going to be dead in thirty years unless they 15 00:01:07.239 --> 00:01:11.040 start to become content businesses. Because you're seeing you know, the Mr Beasts 16 00:01:11.040 --> 00:01:15.799 of the world, the Paul Brothers, the Kardashians. You're seeing all these 17 00:01:15.799 --> 00:01:22.000 folks that are building massive influence, massive audience. They have attention, and 18 00:01:22.079 --> 00:01:25.959 like we've been saying, like we are in the attention economy. Those who 19 00:01:26.000 --> 00:01:30.640 own the attention own all the leverage. And what started, you know, 20 00:01:30.879 --> 00:01:34.200 seven eight years ago by seeing you know, oh that's cute. They're over 21 00:01:34.200 --> 00:01:38.159 there building a following on YouTube. Oh that's cute. It's now turning into 22 00:01:38.200 --> 00:01:44.439 people starting burger franchises, candy companies, make up lines that gets sold in 23 00:01:44.519 --> 00:01:48.359 airports all across the country. I mean the Paul Brothers with their drinks. 24 00:01:48.439 --> 00:01:52.120 Yeah, I mean these influences. It's far beyond cute. I mean they're 25 00:01:52.120 --> 00:01:57.359 building legitimate businesses that these folks on all in and are brilliant guys, and 26 00:01:57.359 --> 00:02:02.400 they're saying these traditional busin this is have to look at what's happening and start 27 00:02:02.560 --> 00:02:07.680 making decisions that keep them from falling into the trap of getting beat by these 28 00:02:07.719 --> 00:02:13.919 folks that have built massive amounts of attention online. Mr Beast launched a chocolate 29 00:02:13.919 --> 00:02:15.680 bar, became like the number one chocolate bar in the country. He just 30 00:02:15.759 --> 00:02:21.400 opened up a burger restaurant last week, Number one. No more than that, 31 00:02:21.479 --> 00:02:23.680 like a hundred thousand or something. Kylie Jenner launches a makeup brand, 32 00:02:23.960 --> 00:02:28.719 takes off, becomes this billion dollar brand. Kim Kardashian launches a clothing brand, 33 00:02:28.960 --> 00:02:30.319 becomes a three billion dollar brand. And here's what I think is the 34 00:02:30.319 --> 00:02:35.800 most prescient emin A transaction, And you guys can tell me I'm crazy. 35 00:02:35.919 --> 00:02:39.520 I think the most important emin A deal of was when Pen Gaming bought bar 36 00:02:39.560 --> 00:02:46.280 Stool Sports, because it shows that every consumer package good or every consumer services 37 00:02:46.360 --> 00:02:50.879 business ultimately needs to be a content business. And if you don't naturally have 38 00:02:51.000 --> 00:02:53.520 content creation in your blood, you have to go and buy a content business 39 00:02:53.599 --> 00:02:57.560 or you're going to die. And that's why I think all traditional brands that 40 00:02:57.599 --> 00:03:04.199 aren't oriented and built around content creation as their primary differentiating foundation will not survive 41 00:03:04.240 --> 00:03:07.080 and will not be able to compete effectively. And instead, what we're going 42 00:03:07.120 --> 00:03:13.879 to see his influencers build and distribute consumer goods and consumer services in a more 43 00:03:13.919 --> 00:03:17.199 efficient way because guess what they've got distribution built in. Let's say Coca Cola 44 00:03:17.240 --> 00:03:20.759 tried to build a content business today, how good would they be? Not 45 00:03:20.919 --> 00:03:23.599 very good. That's why they're gonna end up dying and do you think Mr. 46 00:03:23.680 --> 00:03:28.439 Beast Burger could beat McDonald's. Yes, and that's what I'm saying. 47 00:03:28.439 --> 00:03:30.159 That's my point. That's why it's kind of saying when you think about it, 48 00:03:30.159 --> 00:03:35.120 if Mr Beast had five thousand franchisees. Yeah, but this is exactly 49 00:03:35.159 --> 00:03:38.199 my point that I said at the beginning. Every traditional brand will get destroyed 50 00:03:38.199 --> 00:03:43.000 in thirty years, and they will get destroyed by the influencers that have built 51 00:03:43.000 --> 00:03:46.960 an audience through content creation and now creating businesses on top of that that compete 52 00:03:47.000 --> 00:03:52.639 with the traditional incumbents, not technology advantage businesses. I'm talking about core consumer 53 00:03:52.680 --> 00:03:55.439 goods and services. They also have to be pen gaming. Pen gaming does 54 00:03:55.479 --> 00:03:59.159 betting. You know, there's no real advantage in betting. You build a 55 00:03:59.199 --> 00:04:01.439 sports book. That's it. The reason Penn Gaming bought bar Stool is they 56 00:04:01.439 --> 00:04:04.759 now have an audience that they can drive to their sports books, right, 57 00:04:04.800 --> 00:04:08.360 and so the same will happen. Was still have to make a great product 58 00:04:08.360 --> 00:04:12.120 though, I mean that's the other challenge here is can you also be a 59 00:04:12.159 --> 00:04:16.279 product savant? Can you be a virtuoso in building products in transition to being 60 00:04:16.279 --> 00:04:18.600 an influence? Yeah, And I think that's what him gets right. She 61 00:04:18.680 --> 00:04:23.879 makes great product and Mr Beast his first burger was not good. But now 62 00:04:23.879 --> 00:04:26.759 this new burger, from what I understand, is awesome. So you have 63 00:04:26.839 --> 00:04:29.519 to have both things switched on. Think about think about what's easier and what's 64 00:04:29.560 --> 00:04:32.879 harder. What's easier building an audience of two billion or a billion people that 65 00:04:32.920 --> 00:04:36.720 listen or watch you every week or building a great burger. It's a lot 66 00:04:36.759 --> 00:04:43.279 harder to build the audience and the product, if it's really hard. Yeah, 67 00:04:43.319 --> 00:04:46.800 it's not. I'm not talking about complicated cars and stuff or electronic I'm 68 00:04:46.800 --> 00:04:50.800 talking about basic consumer goods, cereal, beverages, food, Why not community 69 00:04:50.839 --> 00:04:55.000 of music, audience, like like all this stuff that's commodity. You know, 70 00:04:55.279 --> 00:04:59.079 betting, I mean this is not the betting is not a differentiated service 71 00:04:59.120 --> 00:05:01.680 offering to consumer. So ultimately, how do you differentiate It's the it's the 72 00:05:01.680 --> 00:05:05.160 audience that you've now built, the brand that you've built through the audience because 73 00:05:05.199 --> 00:05:09.399 of content creation. Yeah, I would say, he breaks. I would 74 00:05:09.399 --> 00:05:13.040 say this is a very hot take that I did not fully agree with, 75 00:05:13.120 --> 00:05:15.000 But he breaks. I'll break it into three parts. This is what his 76 00:05:15.160 --> 00:05:19.120 kind of his hot take was. The First part is that the biggest marketing 77 00:05:19.160 --> 00:05:25.759 and advertising deal of two was when Penn National Gaming bought bar Stool Sports. 78 00:05:25.879 --> 00:05:30.920 That idea is because they're basically they're buying a media company right that does podcasts, 79 00:05:30.959 --> 00:05:32.959 they do all the bar stools is huge. The second part of his 80 00:05:33.360 --> 00:05:40.040 hot take is he says it it shows that every consumer packaged good or consumer 81 00:05:40.079 --> 00:05:44.519 service business needs to be a content business or they're gonna die. And then 82 00:05:44.560 --> 00:05:49.439 the third part is that every traditional consumer brand consumer services company will be destroyed 83 00:05:49.800 --> 00:05:56.439 in thirty years by influencers who have distribution built in. So I would say, 84 00:05:56.480 --> 00:05:59.199 of the three, the first one, I'm like, I don't know, 85 00:05:59.279 --> 00:06:01.480 Like I don't fall low marketing and advertising deals as much to know if 86 00:06:01.519 --> 00:06:04.839 that was actually the biggest deal. So I'm fine with, like, you 87 00:06:04.920 --> 00:06:08.079 know, okay, he knows more on that one, like for sure, 88 00:06:08.399 --> 00:06:13.879 maybe that's right. The second one that consumer package goods or consumer service businesses 89 00:06:13.920 --> 00:06:15.879 need to be content business, I start, I'm like, kind of not 90 00:06:16.040 --> 00:06:18.439 in my head, I'm like, yeah, I like that. The third 91 00:06:18.519 --> 00:06:24.439 one, I don't agree with every traditional consumer brand consumer services company is going 92 00:06:24.480 --> 00:06:27.439 to be destroyed in thirty years. I just don't think that's true. Because 93 00:06:27.560 --> 00:06:32.519 Coke McDonald's. They have staying power for more reasons than just the fact that 94 00:06:32.560 --> 00:06:36.000 people have liked their burgers in the past. They also have the money and 95 00:06:36.040 --> 00:06:40.920 the finance to go higher. Influencers, they don't need to be them right 96 00:06:40.959 --> 00:06:44.959 now, and they're constantly evolving. So when you see a Justin Bieber Travis 97 00:06:44.959 --> 00:06:47.720 Scott get something like the Cactus meal or I think like bieber Head Nuggets, 98 00:06:48.240 --> 00:06:53.439 those things did, they actually boosted sales to the point where you could go 99 00:06:53.480 --> 00:06:58.000 read the New York Times article The Era of the Celebrity Meal, and it 100 00:06:58.120 --> 00:07:01.680 shows that those marketing campaigns truly work. Those are influencers who are driving revenue 101 00:07:01.720 --> 00:07:05.040 for companies like McDonald's and Coke. And the same thing is true even with 102 00:07:05.279 --> 00:07:09.879 Taylor Swift. Taylor Swift didn't get the halftime show for the last several years 103 00:07:09.879 --> 00:07:13.879 because it was a Pepsi halftime show at the Super Bowl. And now when 104 00:07:13.959 --> 00:07:16.639 as soon as Pepsi dropped that, because she's a coke girl, who coke 105 00:07:16.680 --> 00:07:20.120 advertising girl, she was, there was rumors everywhere that she was going to 106 00:07:20.199 --> 00:07:23.240 be the halftime show. She didn't even end up being it. I'm excited 107 00:07:23.279 --> 00:07:26.480 for Rihanna, by the way, but I will end this ramp by just 108 00:07:26.519 --> 00:07:31.079 saying I think he's right on some things. But the projection thirty years from 109 00:07:31.120 --> 00:07:34.600 now that somehow those companies just don't have staying power, in my opinion, 110 00:07:35.199 --> 00:07:39.279 is incorrect. Dan, Where am I wrong in my thinking? What are 111 00:07:39.319 --> 00:07:41.800 you? What are your thoughts? I don't know. I think you're right 112 00:07:42.399 --> 00:07:46.759 to say all is really hard and really strong. There are still taxis in 113 00:07:46.800 --> 00:07:51.120 a post uber lift world. They're still around. There are a fraction of 114 00:07:51.120 --> 00:07:55.720 what they used to be, but they're still here. There are still profitable 115 00:07:55.759 --> 00:07:59.560 taxi companies, just less of them. They were still you know, the 116 00:07:59.560 --> 00:08:03.439 people that book your your vacation, you know, a vacation agents, Like, 117 00:08:03.879 --> 00:08:07.959 yeah, Like they're still around. Their business model looks totally different now, 118 00:08:07.959 --> 00:08:09.879 and now they're just pretty much make money off of affiliate purchases, right, 119 00:08:09.879 --> 00:08:13.079 That's how they make their money. Now you don't pay them anymore. 120 00:08:13.360 --> 00:08:16.720 Things change, Like, I can't believe that thirty years from now, my 121 00:08:16.759 --> 00:08:20.079 local dentist in my town is going to go out of business. He's not, 122 00:08:20.199 --> 00:08:22.920 and he doesn't have to own an own an audience. So but I 123 00:08:22.959 --> 00:08:26.000 think he's right, and that it's going to make a dramatic shift. There 124 00:08:26.000 --> 00:08:30.160 are going to be winners and there are going to be some freaking losers in 125 00:08:30.160 --> 00:08:33.480 this transition, that is for sure. Is it everybody know? Is it 126 00:08:33.519 --> 00:08:37.639 going to affect everybody in some way? Some more, some a lot, 127 00:08:37.679 --> 00:08:41.039 and some a lot less. Right. It's certainly affected the taxi cab industry 128 00:08:41.039 --> 00:08:46.159 when Uber disrupted it. So this massive game of attention is going to disrupt 129 00:08:46.240 --> 00:08:48.840 a lot of companies. It's going to disrupt industries and some people are going 130 00:08:48.879 --> 00:08:52.399 to win and some people are going to lose. Does that mean they all 131 00:08:52.440 --> 00:08:56.720 go bankrupt? No, but some of them will B two B growth will 132 00:08:56.720 --> 00:09:01.399 be right back. There are a lot of questions on marketers minds right now, 133 00:09:01.519 --> 00:09:05.679 and analyzing the latest trends can be a full time job in itself. 134 00:09:05.840 --> 00:09:09.639 Can an a R filter really improve brand awareness? Why are streaming ads so 135 00:09:09.720 --> 00:09:15.399 allowed? What do viewers really think about shoppable ads? Marketing Group does the 136 00:09:15.480 --> 00:09:18.360 hard work for you, dropping a quick to read, free newsletter in your 137 00:09:18.399 --> 00:09:26.039 inbox every weekday, covering essential topics from influencers and advertising to social media and 138 00:09:26.080 --> 00:09:30.279 more. Marketing Group never misses a beat. Get the answers you've been looking 139 00:09:30.320 --> 00:09:33.159 for along with the ones you haven't even thought of yet. Upgrade your game 140 00:09:33.200 --> 00:09:39.200 alongside a growing community of over two hundred and sixty five thousand marketing professionals. 141 00:09:39.360 --> 00:09:46.200 Check it out by clicking the link in our show notes right now. So, 142 00:09:46.240 --> 00:09:50.120 this massive game of attention is going to disrupt a lot of companies. 143 00:09:50.159 --> 00:09:52.559 That's going to disrupt industries, and some people are going to win and some 144 00:09:52.600 --> 00:09:56.440 people are going to lose. Does that mean they all go bankrupt? No, 145 00:09:56.320 --> 00:10:01.720 but some of them will. What's interesting to me as we started Young 146 00:10:01.720 --> 00:10:05.159 Married Christian last year and so I started meeting a lot of these Christian influencers 147 00:10:05.159 --> 00:10:11.879 flown down to Orlando to record our show. The more relationships I've built with 148 00:10:11.159 --> 00:10:15.759 these creators that have built you know, and they're not in the Mr based 149 00:10:15.840 --> 00:10:18.799 league at all, but you know, I think one of them is closing 150 00:10:18.840 --> 00:10:24.279 out on two hundred thousand subscribers on on YouTube and building really solid affinity with 151 00:10:24.360 --> 00:10:28.399 his audience and is starting to monetize in different ways. What I think is 152 00:10:28.440 --> 00:10:35.120 powerful about the Paul Brothers and the Kardashians and folks like Mr Beast is a 153 00:10:35.240 --> 00:10:41.840 lot of creators by nature are incredibly creative people and they don't at least, 154 00:10:41.840 --> 00:10:46.000 what I observed in hanging out with them, only a fraction of them are 155 00:10:46.080 --> 00:10:50.519 kind of business minded. They're much more focused on the creative and like, 156 00:10:50.639 --> 00:10:54.000 what is it that is going to be? You know, it's gonna make 157 00:10:54.039 --> 00:10:56.720 this video somebody's favorite video. And Mr Bea says all the time, he's 158 00:10:56.720 --> 00:11:00.720 like, I'm just in the business of making the best videos possible. I 159 00:11:00.759 --> 00:11:03.159 want to make the best videos possible. I want to make the best videos 160 00:11:03.159 --> 00:11:09.159 possible. But what he's showing all of the other creators right now is how 161 00:11:09.240 --> 00:11:15.120 you can have that relentless focus on quality and focus on making the best videos 162 00:11:15.159 --> 00:11:20.080 ever and still build an enterprise around you in the in the attention that you're 163 00:11:20.120 --> 00:11:26.960 able to build with your very specific skill of audience building and attention creation. 164 00:11:26.440 --> 00:11:33.000 And so I think you're gonna see a lot more creatives that start to do 165 00:11:33.039 --> 00:11:37.600 what he's done. Like he's hiring CEOs for these different enterprises and he's saying, 166 00:11:37.639 --> 00:11:39.519 I don't need to go run a burger franchise, I just need to 167 00:11:39.600 --> 00:11:45.000 hire somebody that's done that before. And so I think the more creators that 168 00:11:45.080 --> 00:11:50.039 you see monetizing and very creative outside the box ways, they're just writing the 169 00:11:50.039 --> 00:11:54.519 playbook for how it's going to be done for the next ten, twenty thirty 170 00:11:54.600 --> 00:11:58.440 years, and it's it's exciting. I think it's gonna be really exciting to 171 00:11:58.559 --> 00:12:03.200 play out. I think what you're gonna see is traditional brands are gonna have 172 00:12:03.320 --> 00:12:07.039 to up their game. Like that's why I love capitalism, Like more competition 173 00:12:07.279 --> 00:12:11.120 means it's going to be better for the consumer. Like if Logan, if 174 00:12:11.120 --> 00:12:16.639 the Paul Brothers end up coming out with a burger that's better than McDonald's, 175 00:12:16.679 --> 00:12:20.799 McDonald's gonna have to make a better burger, Like that's what's going to drive 176 00:12:20.840 --> 00:12:24.679 them out of business. And so I think, you know, there's they 177 00:12:24.720 --> 00:12:26.200 were even going back and forth in that TikTok video about like yeah, but 178 00:12:26.240 --> 00:12:30.440 you still have to have a great product. And you know, the guy 179 00:12:30.519 --> 00:12:33.159 was pushing mc and he's like, yeah, and building an audience is way 180 00:12:33.200 --> 00:12:37.639 harder than building a great product. And I would agree with them, like 181 00:12:37.960 --> 00:12:41.240 building a great product not taking any I'm not saying that that's easy at all. 182 00:12:41.360 --> 00:12:45.519 That is incredibly hard. As someone that's tried to build two software companies, 183 00:12:45.960 --> 00:12:52.039 even building software really insanely freaking hard. But I don't think it holds 184 00:12:52.039 --> 00:12:56.360 a candle to how hard it is to to build a thriving audience that knows 185 00:12:56.519 --> 00:13:01.159 and and loves you and has deep affinity towards you. I think that is 186 00:13:01.320 --> 00:13:07.559 much harder than building a singular product, particularly when it's a commodity product. 187 00:13:07.840 --> 00:13:11.320 And so that's that's my two cents on this, James, let me ask 188 00:13:11.320 --> 00:13:15.440 you a question. So let's say, right now, do you have affinity 189 00:13:15.519 --> 00:13:20.960 towards a B two B leader influencer to the point where if they were to 190 00:13:22.039 --> 00:13:24.000 just like give a recommendation, because on the B two B side this is 191 00:13:24.000 --> 00:13:28.440 different. It's not it's not a ten dollar burger, right, So then 192 00:13:28.480 --> 00:13:31.679 I'm like, okay, could you be an influencer to the point do you 193 00:13:31.759 --> 00:13:35.559 have anyone in your life right now that you listen to to such a degree 194 00:13:35.559 --> 00:13:39.519 that if they were like by this software, you would just do it, 195 00:13:39.600 --> 00:13:41.600 you know what I mean? Like, because B two B is not going 196 00:13:41.639 --> 00:13:45.240 to have a hundred thousand people show up for a burger launch in a mall. 197 00:13:45.639 --> 00:13:48.399 That's the Paul Brothers can post on Instagram, and because you know, 198 00:13:48.759 --> 00:13:52.679 for the audience that they it just drives a different type of reaction. Do 199 00:13:52.759 --> 00:13:56.000 you have affinity towards someone like that, and how do you see it playing 200 00:13:56.000 --> 00:13:58.720 out in the B two B space. Yeah, I've got affinity like that 201 00:13:58.960 --> 00:14:03.039 for sure with Chris Waker, Alex her Mosey, Gary V. Laylor her 202 00:14:03.120 --> 00:14:07.000 Mosey. Yeah, I definitely think that I've got affinity to the point where 203 00:14:07.279 --> 00:14:11.600 somebody tells me to buy something in B two B land and I'm I'm at 204 00:14:11.679 --> 00:14:15.240 least looking at it and seeing if if it fits the business need that we 205 00:14:15.320 --> 00:14:20.159 have. Yeah. I've purchased multiple things from Tim Ferris, right, same. 206 00:14:20.320 --> 00:14:22.279 Yeah, he goes and endorses things on his podcast. You better believe 207 00:14:22.320 --> 00:14:26.919 I've tried some athletic greens. His ads are the best because you know that 208 00:14:26.960 --> 00:14:31.440 he's also testing his stuff, testing them. I preach about that quite a 209 00:14:31.440 --> 00:14:33.159 bit because I love the way he does adds. I wonder when it's like 210 00:14:33.200 --> 00:14:37.120 an enterprise sales motion, right, when you're you're talking about multiple people that 211 00:14:37.159 --> 00:14:41.600 are involved, it's you're gonna have your opinions and you're gonna bring that to 212 00:14:41.600 --> 00:14:43.960 the board, Right, You're gonna bring that to whenever you have to make 213 00:14:43.960 --> 00:14:48.720 a decision. But like how that influence works out, obviously it's still better 214 00:14:48.720 --> 00:14:52.600 to have an audience. I just think it's a more nuanced conversation when there's 215 00:14:52.679 --> 00:14:54.960 multiple people and maybe you're all on the same page, and maybe you all 216 00:14:54.960 --> 00:14:56.840 listen to the same people and then it's just gold, you know. But 217 00:14:58.200 --> 00:15:01.399 I do think it gets a little bit more complicated. The larger year organization 218 00:15:01.480 --> 00:15:05.639 is the slower moving decisions tend to be. But it's never bad to build 219 00:15:05.679 --> 00:15:09.159 an audience and have affinity, and uh that I couldn't disagree with. I 220 00:15:09.200 --> 00:15:13.440 loved the hot take of this because I'll just read a couple of these comments 221 00:15:13.480 --> 00:15:16.559 really fast before we close. But people were all over the place. In 222 00:15:16.600 --> 00:15:20.919 the comments on the TikTok, one said I actively avoid products from influencers. 223 00:15:22.200 --> 00:15:24.679 The next one like my prediction, Coca Cola will still be king in thirty 224 00:15:24.759 --> 00:15:30.159 years. These guys, these guys are jokes. Influencer products are not very 225 00:15:30.200 --> 00:15:35.360 long lasting. Coke isn't gonna go down anytime soon. This guy really said 226 00:15:35.480 --> 00:15:39.759 Mr beast Burgers could be bigger than McDonald's. Like, people just all over 227 00:15:39.799 --> 00:15:43.679 the place. But I love that he has kind of that audacity to bring 228 00:15:43.759 --> 00:15:46.879 up something like that because it gets us thinking in a new way. Yeah. 229 00:15:46.960 --> 00:15:50.440 Well, and I think when when you're the guy in the TikTok video 230 00:15:50.720 --> 00:15:54.480 with tens of millions of dollars in your bank account, gives you a little 231 00:15:54.480 --> 00:15:58.159 bit of credibility to the person commenting on a TikTok video that's never built anything 232 00:15:58.159 --> 00:16:00.440 in their life, Like you hear that and you go and that's why you're 233 00:16:00.440 --> 00:16:03.279 going to look back in ten years and go, oh, yeah, that's 234 00:16:03.279 --> 00:16:07.960 why that guy that deck a millionaire got left behind didn't build an audience. 235 00:16:07.320 --> 00:16:10.919 Yeah, I think that's you have to take it seriously. But then I 236 00:16:11.000 --> 00:16:14.759 just think you gotta also think for yourself as far as how far this will 237 00:16:14.799 --> 00:16:17.879 go, Like, there's other ways to win, but this is one that 238 00:16:17.919 --> 00:16:21.279 we would definitely be very interested in and we see the value in building an 239 00:16:21.279 --> 00:16:22.240 audience, so we had to talk about it. Well. This has been 240 00:16:22.240 --> 00:16:26.600 another great episode here of Echo Chamber. If you want to chat with us, 241 00:16:26.600 --> 00:16:29.159 you can do that on LinkedIn. We'd love to hear from you, 242 00:16:29.600 --> 00:16:32.960 and we'll be back next week with another one of these episodes. Thanks for 243 00:16:33.000 --> 00:16:48.879 listening, everybody. We're always excited to have conversations with leaders on the front 244 00:16:48.960 --> 00:16:52.960 lines of marketing. If there's a marketing director or a Chief marketing officer that 245 00:16:52.039 --> 00:16:56.000 you think we need to have on the show. Reach out email me Benji 246 00:16:56.080 --> 00:17:00.960 dot block at sweet fish media dot com. I look forward to hearing from 247 00:17:00.000 --> 00:17:11.279 you. M