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B2B Growth

Are You Making These 8 Costly Content Mistakes?

We’re racing against the clock to cover the 8 most common content mistakes in under 20 minutes. From lacking a nuanced social media strategy to the pitfalls of not diversifying content formats, they chat about how these mistakes sabotage your ability...

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Recent Videos

Oct. 17, 2024

Don’t use YouTube like a library ❌ You’re missing out on a MASSIVE (free) distribution opportunity.

Don’t use YouTube like a library ❌ Just like every other social channel, YouTube requires a specific strategy… and most companies haven’t caught on yet. If you’re burying your best videos with others that aren’t relevant,…
Oct. 16, 2024

Your content library isn’t just for ‘right now.’ It’s for always 💍

Don’t go chasing momentary virality ❌ It never pays off. Your content goal should be shaped around: ➡️ Entering a community ➡️ Becoming a discussion leader ➡️ Consistently contributing When you get these things right, you…
Oct. 15, 2024

Think of your content like a bank 💵 Are you making regular deposits?

Think of your content like a bank 💵 Every post, video, and thought you share is an investment in your future influence. But imagine someone falling into a 'black hole' of your insights and engaging with your content to rea…
Oct. 15, 2024

8 mistakes when planning your content

We’re racing against the clock to cover the 8 most common content mistakes in under 20 minutes. From lacking a nuanced social media strategy to the pitfalls of not diversifying content formats, they chat about how these mist…
Oct. 10, 2024

B2B tech stacks are a battle! ⚔️ Can challengers steal Salesforce’s audience or miss marketers?

In the B2B game, tech stacks can be a battle. ⚔️ Marketing goals tied to revenue mean sales is the big lever. With Salesforce embedded in their clients, how do challengers capture that audience? Are they targeting new mar…

About the Hosts

James Carbary Profile Photo

James Carbary

Founder of Sweet Fish Media / Author of "Content-Based Networking"

Benji Block Profile Photo

Benji Block

Media brand Strategist at Sweet Fish Media / Host of B2B Growth

Brent Barkey Profile Photo

Brent Barkey

Creative Director at Sweet Fish Media

Alli Tunell Profile Photo

Alli Tunell

Director of Strategy at Sweet Fish Media | Host of Shifting Priorities