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B2B Growth

Are You Making These 8 Costly Content Mistakes?

We’re racing against the clock to cover the 8 most common content mistakes in under 20 minutes. From lacking a nuanced social media strategy to the pitfalls of not diversifying content formats, they chat about how these mistakes sabotage your ability...

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Recent Videos

Oct. 10, 2024

B2B tech stacks are a battle! ⚔️ Can challengers steal Salesforce’s audience or miss marketers?

In the B2B game, tech stacks can be a battle. ⚔️ Marketing goals tied to revenue mean sales is the big lever. With Salesforce embedded in their clients, how do challengers capture that audience? Are they targeting new mar…
Oct. 8, 2024

Sales or marketing—who's the future? 👑

The future of business: sales or marketing? 🤔 Marketers love HubSpot, while CROs still lean towards Salesforce. As these two giants collide, the question remains: Will marketing outshine sales? If so, HubSpot wins. If sale…
Oct. 8, 2024

Busy Execs CAN Create Content, 5 Easy Habits

Can marketers really get busy executives in on content creation without adding to their already packed schedules? In this episode, Benji and James chat about the major barriers keeping execs on the content sidelines and how…
Oct. 3, 2024

Relatability wins! HubSpot shines while Salesforce lags…

In the CRM game, relatability wins. 🔑 HubSpot’s content speaks volumes, while Salesforce feels like a heavy manual. It’s no contest—HubSpot leads the way!
Oct. 1, 2024

Audience building? Intent is key! 🔑 A simple path—'If you like this, you'll love this'—turns en...

When it comes to audience building, intention is key. 🔑 Most brands struggle to show how they convert their audience. But with a clear path—"If you like this, you'll love this"—you can transform engagement into action.

About the Hosts

James Carbary Profile Photo

James Carbary

Founder of Sweet Fish Media / Author of "Content-Based Networking"

Benji Block Profile Photo

Benji Block

Media brand Strategist at Sweet Fish Media / Host of B2B Growth

Brent Barkey Profile Photo

Brent Barkey

Creative Director at Sweet Fish Media

Alli Tunell Profile Photo

Alli Tunell

Director of Strategy at Sweet Fish Media | Host of Shifting Priorities