B2B Growth: Your Guide to B2B Marketing

In this episode Benji talks to Jason McClelland, CMO at Algolia. Jason brings a wealth of experience as it pertains to Go-to-Market strategy from his time at Adobe and Heroku.

Together we discuss how GTM is often misunderstood and often not integrated past a freemium offering. This conversation provides instruction on user experience, analyzing data signals, and developing a experimental team that has a dotted line directly to the executive team.

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