Transcript
WEBVTT
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Hey be to be growth listeners.
We want to hear from you. In
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B number two letter be growth podcom.
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conversations from the front lines of marketing.
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This is be tob growth, this
is B tob growth, coming to
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you from just outside Austin, Texas. I'm your host, Benjie Block,
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and joining me from Nashville, Tennessee
director of growth at sweet fish, Dan
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Sanchez, and from Louisville, Kentucky, our creative content lead, Emily Brady.
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Welcome into be tob growth, y'all. Thanks, Bengie. Excited to
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be here. Dan just silently smiling
and looking it's fun to get to chat
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about things that are current in and
around marketing and in the news and I'm
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going to go ahead and bring something
today before we jump to an interview I
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recently did. I want to talk
about CNN plus and been kind of paying
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attention to what they were trying for
a while now and had my opinions on
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it and listen to a lot of
people with opinions on it. But I
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think it actually really does just come
back to a conversation around content. So
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CNN plus, as of April thirty, is basically going to be no more
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and is no more. So it's
pretty abrupt the way they announced it.
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It kind of it didn't leak,
but it just it's like all right,
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sweet, we're done, and in
a matter of like a week. And
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they poured millions of dollars into this
thing. And so what sparks my interest
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around it is from a content perspective, the play never really resonated with me
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at all. Why would you put
specific shows that aren't even really news shows
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behind a pay wall when people think
of a certain type of brand, when
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they think of CNN anyway? So
you're just trying to get into this already
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pretty crowded streaming war space and you're
coming out with content that doesn't really resonate
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with your core ICEP. So I
don't know what your guys's initial thoughts are
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on the news, but to me
it was almost like a when is this
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going to die, not when is
this going to thrive? I was just
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kind of waiting for this to drop
and I think it showcases how these big
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media companies still don't understand so much
about content creation and they're sort of feels
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like the lights are off and they're
just like hoping that they strike gold instead
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of actually, I don't know,
I don't know, like we have money,
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will put it behind a streaming service
in like our content will work because
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we are CNN or put if I
mean you could fill in the blank.
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There's several other ones out there that
I'm looking at going that's I don't think
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that's going to work. That's not
going to be around a year, two
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years from now. But what are
the initial thoughts? Emily, I'll throw
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it to you first. When you
had you followed CNNPLUS at all as this
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what are you thinking? I'm going
to be honest, I haven't followed it
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at all, but I think it's
to your point of like, I don't
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care about the brand anyways, and
so it just makes me think of like
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if you have a lovable brand like
Disney, like sure I would pay for
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Disney plus to get extra content,
but if your brand is CNN or,
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frankly, like any news for me, then why would I pay for more
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of something that I already don't consume? So there's that and I think you
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do have to have I don't know
if they just weren't being strategic enough,
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they don't know their audience well enough, because when I think of them,
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I don't feel like they would have
any raving fans that are like I need
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more of this. Well, let
alone cooking shows they were doing, parenting
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shows they were throwing and other news
out are doing this too. Like I
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saw Fox is making a big play
into crime, and so they're doing like
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more investigative crime type shows. But
that's interesting to me because I would totally
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go elsewhere for that. There are
plenty of other like free platforms that I
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could go find that stuff. So
I don't know, maybe they just weren't
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reading the room, but it's also
it also speaks to the point of like
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don't just jump on trends just because
everyone else is doing it having success with
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it. Like there's a reason that
those other companies are having success with it.
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So those are my initial thoughts.
Well, in the question is are
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how successful are they? Because we
have seen to like Netflix just had a
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thirty, forty percent drop in their
stock because the numbers were down. We
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are even they were. They underestimated
the success of Disney plus. So you
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brought up Disney and we actually don't
really know, like with apple and Disney
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like, how much they're bleeding when
it comes to money that they're throwing into
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this content stuff. Disney's in a
great position because they had a back catalog
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so full of things that already strike
at the heart of those that like they
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want more and they already have it, whereas a Netflix or in Netflix was
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like the the one before. So
they have had time. When you go
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to like something along the lines of
these other streaming services where they're creating content
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over in a bubble and you have
to pay more to get access to it,
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you see loss of finance, which
apple probably doesn't care about as much.
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They're just in the content game and
will build it over time. But
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Dan, what are your thoughts here? I think like having the reoccurring revenue
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models just so attractive, but there's
other ways to do it and I think
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what they didn't realize is, like
people don't like to pay for news as
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much as they used to like.
It used to be common for people to
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pay for their news paper subscription and
once digital came it's kind of like news
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is just kind of free. I
don't pay for any news related anything.
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I just go to a site and
maybe there's like, Oh, you have
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to be a subscriber to read this
article. I just skip the article and
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go find it on somewhe other.
Someone else has covered it from that angle
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on some other site. It's so
easy to get news for free. Why
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the heck would I pay for it? There's an abundance, such an abundance
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of Free News that I do what
most people do and you just kind of
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scan all the headlines and read one
or two articles. And when I say
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read, I mean scan, because
there's such an abundance of it. So
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why would I pay for it?
It would be valuable. Is Limited,
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but I kind of see a strong
value proposition is offering something valuable that's equally
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appealing and exclusive. Oxygen highly appealing, but it's not exclusive. If it
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was, you could charge a lot
of money for it. If you're drowning
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right, you'd pay your whole life
savings for it. But and then trying
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to offer something. I know they've
bundled lots of things into it, but
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it just wasn't enough. The value
proposition was as strong enough. where I
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think they should have done is actually
just gone and built like their own companies,
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like probably a strong generic B Toc
company like daily wire just launched their
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own razor to compete with Ries and
sold like eightyzero subscriptions within a week.
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That's a freaking right there. Like
CNN could have done the same thing.
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It just launched their own businesses.
And I actually for all my senses,
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is a b Tob podcast. I
think that's the opportunity for most be tob
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marketing right now. Build an audience, not so you can monetize it with
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ads, like CNN has to,
but your business becomes the point of monetization.
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So all the creators are trying to
figure out how to build the business,
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which is hard. You've already got
the business. Build the audience.
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Mr Beast is doing the same thing. You just really just started a chocolate
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bar company. I forgot what he
calls probably beast bar or something, but
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like you can go on buy his
fancy chocolate bars and he's probably going to
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make a lot of money off that. His Burger ventures already been doing very
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well and all the other products these
start and offer. Because he has audience,
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he can sell products that are tailor
made for that audience. I love
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that point about audience. I think
when it comes to news, specifically ground
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news. It's an APP, but
it shows you across left leaning and right
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leaning news outlets, where how different
stories are reported and it puts them all
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next to each other and it shows
you their headlines next to each other.
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So people pay a premium for that
to see where their potential blind spots are,
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for where they fall, because they're
accomplishing something that these other things aren't
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and they're they're putting a bunch of
content all in one place in their sourcing
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it for you instead of you have
me to go out and do it all
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separately. I also think when I
think of a podcast like breaking points.
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I know they were the hosts of
that podcast were on Rogan and that helped
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them blow up and helped their podcast, but they were also in some traditional
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news places before and then they did
exactly what you said, Dan. They
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built an audience and their podcast is
free, but that they do things beyond
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that because they have an audience for
patreon supporters and those that will go the
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extra mile for them because they care
about their specific voice. That's I think
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we're legacy media has judged wrong.
Just because you have a lot of TV's
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on and it makes viewers look like
they're high in a traditional TV model,
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doesn't mean they're willing to follow you
anywhere or everywhere else. I think there's
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a lot of implications to marketing in
general and be to be marketing and how
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we think of the content that we're
creating. But the importance of building an
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audience and it just shines so brightly
in a story like this. Attention is
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the new currency. I've been listening
to interviews. I've been on a kick.
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I usually go on kicks for all
find like a creator or thought leader
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that I like and then I'll listen
to everything or read everything they've ever written.
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Right now I've been going into a
cody Sanchez, who's a woman that's
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killing it as far as building her
newsletter subscription. So she has a large
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newsletter and of course she has info, products and all kinds of things that
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you can buy. But something she
said that's really resonating with me recently is
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that audience is the new point of
leverage. It used to be it went
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from capital to tech and now it's
becoming audience. Those who have the audience
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have the leverage. Or CNN has
leverage because they have an audience. They
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just didn't quite leverage it right.
And that's the question. How will you?
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Disney has the kind of content that
we're used to paying for. We're
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used to paying for movies. So
and I can't get those freaking movies anywhere
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else. I mean I guess I
could go rent them on Youtube or four
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bucks apiece, but if you're renting
any amount of movies from Youtube or Amazon
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then you might as well just go
and get the subscription for it, because
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within two movies, you rent to
two movies in a month. Oh,
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you've already paid for your subscription.
Right. So Disney's and a sweet spot
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and of course they have a whole
business model to monetize the heck out of
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all that like as that's why I
love Disney as a business case. You're
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like, AH, it's a marketers
dream come true. They're so good,
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but different models for different folks.
See and and could a hit it big
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with something else. It'll be interesting
and I'll definitely be paying attention to where
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this moves from here. There was
a breakaway from all traditional and now everyone's
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kind of in this pick and choose
model where you have to decide what streaming
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services you're going to just take on
monthly, right. And now it seems
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there's a consolid station where, okay, what can we bundle together? Even
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verizon like gives you Disney plus for
three months. All sorts of bundles happening
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to get those subscribers to those different
places, and I think we'll just see
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more consolidation and more pushback. Even
in the as Netflix approaches twenty dollars a
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month, there's going to be some
fascinating conversations because we're starting to hit a
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price point where you're going to see
people rebel in the market. Well,
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this is a fun chat and if
you're not paying attention to it, pay
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attention to what's going on in streaming
because you can think of content over there
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in the same way we think of
content in the be tob space and it
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just helps us be better marketers and
it expands our our horizons a little bit.
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So it's fun to watch. Today
my conversation is with Garrett Scott.
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He is the head of Marketing,
growth and demand Jin at callendly. This
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is a fun conversation with a fast
growing company that is serving so many customers
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and he has a background that we
can learn a lot from. And they
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are doing so much over at Calindley
that we all find fascinating, right,
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because it's an APP we've all had
to interact with. Garrett Scott was a
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fun person to interview and have on
the show. Let's jump into this conversation.
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Welcome back to be to be growth. I'm your host, Benjie Block,
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and today I am grateful to be
joined by Garrett Scott. He is
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the head of Marketing, growth and
demand Jin at calendly. Garrett, thank
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you for joining us today. Yeah, I've been GIE happy to be here,
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fun to have you on the show. Let's start with this, Garrett.
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Just give us peek behind the curtain, if you would, maybe high
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level, like what is it that
you're working on day to day, Garrett,
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and some of the work at county
that you do. Yeah, the
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day to day is is all about
the growth for county. We are growing
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like a weed and so it's really
focus on augmenting are hugely successful plg model
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and and bringing on that sales led
side of the house. So getting systems
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data, yeah, funnel work,
all the fun parts about growth at our
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countly scale. Yeah, lots that
we can glean from today and learn from.
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So excited to pick your brain a
little bit. Let's go here first,
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because we're going to end up discussing
like ICP and specific lessons you've learned,
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but I kind of want to just
throw like a mini curveball at you.
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I know you have a lot of
interest in passion around online marketing and
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advertising, from maybe it's paid search
to social. I mean you're all over
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the map. So do you have
a tool and APP? Maybe it's a
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social strategy that you're nerding out on
right now. Yeah, I'm sure the
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if they listen, they'll be happy
to get a shout out. Working with
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a company called endgame dot Io Right
and they are sort of reimagining or helping
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companies with a huge plg database see
into it for marketing. I describe it
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to to our sales leader sort of
like the predictively and scoring of yesteryear with,
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you know, within for and sixth
sense, where they were really looking
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at your sales force data. But
these folks and their competitors are looking at
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your product database, your day of
warehouse and helping you understand folks who aren't
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making it to sales force, right. So we actually just signed with them.
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So we're nerding out pretty hard.
Yeah, a great, great group
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of people over there and certainly with
ten million plus people in a database,
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it's hard to see what's going on. So we are. We're excited for
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what might come there. So that's
probably the the latest nerd world that I'm
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in. Well, it's cool.
Let's start with a shout out, and
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it references. I mean, got
a very large database, and that's that
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makes things complicated to a certain extent. Right. It's nice to have that
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type of problem, but there's also
sorts of complexities that come along with it,
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and so behind the scenes, you
guys have undergone a lot of work
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around ICEP over the past couple of
years. Take me back to two thousand
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and nineteen, two thousand and twenty, and we're calendarly was at when it
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came to ICEP. At that time, like what were you guys thinking?
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And Yeah, so openly I wasn't. I wasn't there, but I know
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a lot about it. You so, like most pelg companies and products like
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can only previous one for quip.
That's solve a horizontal problem. You're solving
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horizontal problems, right. And so
in two thousand and nineteen, two thousand
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and twenty from it was very much
the super successful solving the nightmare of back
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and forth emails, right and starting
to release features built for teams, which
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there's a ton of now, but
really letting the the product sell itself.
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Marketing was almost non existent, very, very small. Sales was very transactional
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s more like a sales assist motion, which was great for coin only.
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It's super, super efficient, but
wasn't specifically going after a sales buyer or
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a recruiting buyer or those revops and
demand Gen folks, because, quite frankly,
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we didn't need to wear the game
move. So how does that differ
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from like where you are now,
and and what was that evolution from?
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Okay, we, you know,
didn't need to to. Obviously there's a
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lot. It's a lot more involved
now. When you fast forward and the
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growth and continues. Yeah, you
know, it's certainly more evolved now.
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I think the pandemic had a lot
to do with with it. You know,
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scheduling links and just trying to get
ahold of people in the in the
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remote world has has progressed dramatically and
I think what's really important as a cow
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and leaf as a product has progressed
dramatically. Right. It's way more than
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just a scheduling link. It is
built for teams to use to get things
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like shared availability, you know,
round Robins, those types of meetings and
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events. It's built for that and
when you start to solve those problems,
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you start to understand use cases and
then you can tell the director of an
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str team, don't you want to
book meetings instead of just having leads?
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Right, so your demandin and your
sc our leaders can move even faster to
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prospect and so it allows us to
tell the unique stories that a much more
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sophisticated product like calm they is tell
those as unique benefit statements and value props.
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You know, we had a mantree
equiply, if if you tell a
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horizontal story, if you try to
tell somebody that you're doing everything for everybody,
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you end up telling nobody anything.
And you know, the scary thing
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is if you do tell a specific
story and somebody who doesn't fall into that
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specific story sees it there like Oh, that's not for me. But a
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strong marketing team, a good marketing
team, a good product, gets around
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that because you target them, you
know who they are and you give them
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the right message as well. So
it's scary to say, Hey, we're
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just going to go talk to sales
leaders, are recruiting leaders, but a
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well tuned marketing machine, certainly in
the digital world that we have, can
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target everybody with specific messaging right and
use the technology right. I love tools,
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as evidence by the current nerding out. But yeah, talk to me
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a little bit about the bounce.
Are Right, because you have people that
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are just are they know the cow
only brand, the name, they're coming
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to the site, they're checking it
out. Maybe it's like an individual user
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versus then you're also going like we
have all this traffic, I guess is
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almost how I would say, and
you're trying to figure out how do I
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take all this traffic, all this
data that we have to get a real
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picture of potential zep, how like
where we're going to actually drill down,
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because you're right, is scary with
that much traffic. Like, don't break
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something that's working like and you didn't
break it in any way. You're continuing
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to grow. But just talk to
me a little bit about how that that
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process and how you guys are thinking
about it. Yeah, no, that's
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a great question and something we are
actually dealing with every day and it goes
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back to sort of my original remit
and charter when I started, which was
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not to change the PLG fly wheel, the pelg motion that is so successful
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that countly, but to augment it. Right, you know, it's or
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marketers. So we were good with
words. So it's how do we how
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do we find give the right message
to the right person at the right time,
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which is what every marketer will always
say. But with the modern digital
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stack it's a little bit harder now
with in GDP are cookie compliance and whatnot.
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But we are really leaning into personalization, using first party data to understand
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who our users are and not just
present one one site or one page to
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each person. Right, if you're
coming from a well targeted ad campaign,
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we should give you that well targeted
you know, and customized experience on the
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website too, and then follow it
up with with with emails and whatnot.
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So we're really focusing on that personalization
aspect because so much of our traffic are
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those individual and users who want to
solve the terrible scheduling nightmare out there.
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And so let's let's not interrupt that, but we we do have solutions for
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for enterprise class customers. Right.
We are the only SSO compliant company,
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I believe, really only SSO compliant
one. So we have to get that
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out there. But we don't want
to scare off the consultant make with a
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side Hustle who's charging stripes through their
counly. It's a difficult bounce and we're
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tiptoeing, I should say. Yeah, you talk about the Tiptoe. There
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the tension I wanted. Did you
guys like pick certain verticals are going to
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go after first when you're doing something
like this, or what is that kind
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of look like in order to establish
okay, we're we want to pick where
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to jump in the water? Yeah, obviously some of it's done day to
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plays a huge part into it.
You know who the buyers are that we
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that we're seeing, but you know
also just what's the Tan and how candidly,
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how easy is the story to tell, because so many, you know,
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so many people do know can only
as the scheduling tool, but with
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how easily can we tell the story
that we are much more than that?
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And so we took the obvious route. The the sales revenue teams at companies
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are the by far the biggest market
out there. You know, their scheduling,
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meeting with external folks constantly. Here
they're receiving requests, right, you
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know what used to be lead forms, but now it's just book directly us
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and kind only embedded on their website, and so that makes the most sense.
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And right next to the that group
of revenue generating the revenue teams are
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the recruiters, right, and those
are a bunch of obviously talent recruiters,
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but also, like the the user
experience recruiters, product managers who are asking
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people to the recruiting them to join
their research calls. So those two are
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the very, very obvious sort of
up market sort of company purchasing ICEPS that
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make the most sense. Yeah,
okay, so let's talk about this for
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a second. Let's you zoom out
a little bit and just go as you've
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walked through this, because there's so
much traffic happening. One of the things
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is, like you're going to inevitably
hit hiccups, right. You think of
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these large like we think of tech, we think of Bob Sass, and
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we know that there's like trials and
like we're testing things constantly, but we
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also are very good at looking shiny, like like everything's just working and like
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you know. So tell me a
little bit of like what you've learned in
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this process where it's like, okay, we're trying things and we're adjusting.
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Like what are those? Maybe it's
a pitfall or a hiccup, you would
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say, through this process, something
you've learned from. Are Blessed, after
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months of work on our on our
data side, to have some of the
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best day that I've had as a
marketer in terms of product date to tied
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to user data. Like you know, our cust our customer sort of three
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hundred and sixty world is really,
really strong, and so we're rigorous against
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more than just one metric in previous
lives. When you move, for to
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to just one metric as your your
North Star, you can get blinded to
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in efficiencies and changes in in buyer
changes in the market, and so we
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look at a lot of different indicators, not just how many people are buying
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from the trial, but are the
people using it, because coin only kind
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only is free like that's it's really
important to build the usage, not just
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convert to paid. Well, Nice, you know, can only has a
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lot more benefits on their free side. And then on the the sort of
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sales led side, we're new and
we're figuring it out and but we're keeping
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a wide scope of what we think
the metrics need to be. I guess
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it's keeping up in mind, right
like if you if you don't, if
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you if I came in and said
this is what work for me in the
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past and this is what we're doing, we'd be in trouble. It's allowing
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ourselves the freedom to experiment and make
mistakes, because we do have so much
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traffic right, we do have so
much volume. We can learn quickly.
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So allow ourselves the freedom to learn. I love that freedom to learn and
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just because of the scale, it's
kind of what I want to tap into
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here for the last few minutes that
we have together, is to go,
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okay, I'm imagining there's someone less
right now they're they're in their car,
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they're on a run, or they're
just cooking dinner and they're listening to Garrett
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and Ben you talking in they're going, okay, I'm not really in that
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situation, but obviously iceep translates with
these are conversations that we're finding ourselves in
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across be tob tech SASS. So
what have you learned in this company,
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in this process that you feel as
a transferable to others, like, is
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there any advice you would give to
those that are listening and they're going okay,
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like I want to take something away
from this and maybe it's a mindset
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shift or a way of thinking that
is now different for you that you would
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want to pass on. Yeah,
the first one that I'm so thankful about
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for our product marketing leader, Jeff
and and the whole proct marketing team is
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do your research, take the time, interview people that you think are in
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your in your target account, in
your target you know, I seep.
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Do Close one analysis or do close
lost analysis? Understand, like even if
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you have only early in your company's
journey, right, you only have a
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couple of deals, ask them.
You know, I would bet people who
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are buying early stage companies want to
talk to you. So talk to him,
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you know, and really really get
to understand what it is those pain
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points are, and be honest with
yourself. Is this something that is sustainable?
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Right, you might get a blue
bird deal, but you know this
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is it's in manufacturing. But,
like you probably don't have a good manufacturing
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story. So, like that might
just be a oneoff type of thing and
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don't don't get lost down that path. So certainly we do it here more
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than than I've ever done. But
but do your homework, do your research
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and really understand people and and commit. I think tiptoeing into two things is
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nice and we're obviously doing it on
some technical levels, but we are committing
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to going to our ICEPS right,
because it's then you you have the content
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you need for your bit, for
your journey right. And if it you
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are a sales led company or deals
could take a little while or you're in
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the sales process, you have to
like you can't just be like we.
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We had a Webbinarre for sales people, example, and then not have follow
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content. Your your sales doesn't have
what it's needed to get them across the
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line. And so that's the scary
thing. You do have to commit to,
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you know, multiple pieces of content
creation, multiple targeting budget. So
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do your research and then commit.
It's easy to pivot if you're you're paying
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attention quick enough, but if you
don't commit, you're really not doing it.
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So I want to I want to
talk about that, that word commit
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here for for a second because I
feel like there's a lot within that,
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because you are testing things and if
you've done your research well, then you
381
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should be able to commit to a
certain extent. What does that looked like
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from a content strategy standpoint, from
what you've created for these ICPS? Like
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you say, okay, sweet,
we're committed. Paint that picture for me.
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Yeah, we actually just had this
conversation the other day that the marketing
385
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doesn't end when a lead raise their
hand to talk to sales or jumps into
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a free trial marketing. There's so
much of of work that needs to be
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done in helping the buyer get to
that closed one. Certainly if you're selling
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it to an enterprise company, you
know that has multiple stakeholders it or procurement.
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It's not just what we got them
to raise their hand. Sales can
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be able to do everything from now
on. Right, a great sales person
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might be able to, but a
team of sales people probably can't at scale.
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And so we are trying and always
improving at being rigorous around where does
393
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this piece of content fit and making
sure we have pieces of content that for
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the whole journey. I candidly oftentimes
think that what I what is an awareness
395
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piece is really probably consideration and so
being on it, like, because being
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honest with each other and saying,
well, we really need something even higher
397
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up or we need something even deeper, or even post opportunity creation, right,
398
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like it's a marketers job isn't ever
done with an account or with a
399
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deal, right, like I love
seeing deals through, through to close and
400
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then then the upsale. Right,
like it's easier to grow account than it
401
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is to find a new one.
MMM. It's committing to mapping out and
402
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then making the pieces, which is
hard and expensive sometimes so, but also
403
00:29:47.000 --> 00:29:51.000
it's you know, we do webinars
in tournament to a bunch of different content
404
00:29:51.039 --> 00:29:55.519
pieces, right, like a down
funnel sort of decisionmaking. WEBINARC can have
405
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awareness level content nuggets. It's a
good way to think about it. To
406
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Yeah, I think we if we
create a piece of content for a certain
407
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part of a funnel, it's easy
to just go into that mode like that's
408
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for this segment of our audience when
in reality, like some of that deeper
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funnel conversation, if you bring it
up to the top, like its surfaces
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00:30:12.920 --> 00:30:18.440
all sorts of new potential conversations and
in leads so awesome. I like it.
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Intense research, kind of discovering those
pain points and commitment, committing to
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00:30:22.920 --> 00:30:26.279
the ICP, and I literally wrote
on my I have a little white board
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00:30:26.279 --> 00:30:30.480
that I always write notes undering these
conversations. The right marketing never ends,
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which for everybody listening, we all
resonate with that. So I love it.
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00:30:33.920 --> 00:30:37.720
Garrett. Thank you for diving in
here with us today. Let's come
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00:30:37.799 --> 00:30:41.920
up for air here in a sense, and just as we kind of conclude,
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00:30:41.960 --> 00:30:45.799
tell people first like how they can
connect with you, and then we're
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00:30:45.839 --> 00:30:48.880
all, I would guess, decently
familiar with Countlei, but obviously feel free
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00:30:48.920 --> 00:30:52.359
to plug what you guys are doing
as well. Yeah, the easiest way
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00:30:52.400 --> 00:30:56.799
to connect with me is on Linkedin. I think it's just Linkedin, Garret
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00:30:56.880 --> 00:31:02.279
Scott, or whatever the profile you
arel is these days, and super excited.
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00:31:02.279 --> 00:31:07.599
Speaking of Linkedin, conny just released
our linkedin extension through the chrome extension,
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00:31:07.759 --> 00:31:10.359
which is getting a wonderful ton of
love. So you can instead of
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00:31:10.720 --> 00:31:15.319
needing to open colony, you can
just book put your links and event types
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00:31:15.400 --> 00:31:18.960
right there, just like you can
in Gmail and other male platforms. Yeah,
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00:31:19.000 --> 00:31:23.160
and super excited. The back half
of this year has an incredible amount
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00:31:23.200 --> 00:31:30.640
of awesome product for for our ICP's
worse, it's so much more than just
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00:31:30.680 --> 00:31:33.799
to scheduling link these days. Get
your team out there on to the same
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00:31:33.839 --> 00:31:38.079
account. Invite your friend, invite
your invite your friend co workers and and
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00:31:38.119 --> 00:31:41.359
see what we can do for you. Love Him Man. Well, thank
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00:31:41.400 --> 00:31:47.359
you for stop him by be tob
growth today and really appreciate your time.
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00:31:48.039 --> 00:31:51.519
Yeah, I know, Benjie was
awesome. Thank you so much for always
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00:31:51.519 --> 00:31:55.359
having conversations like this here on B
tob grows. We want to help fuel
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00:31:55.440 --> 00:32:00.799
your innovation and your continued learning within
marketing. So thanks for listening to today's
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00:32:00.839 --> 00:32:04.119
show. If you aren't subscribed,
maybe this is your first time listening,
436
00:32:04.119 --> 00:32:06.839
feel free to do that. We
would love for you to stay connected to
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00:32:06.880 --> 00:32:10.319
what the content that we're putting out, so subscribe on whatever service you're listening
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00:32:10.359 --> 00:32:15.200
on and connect with me over on
Linkedin. Just Search Benjie Block and would
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00:32:15.200 --> 00:32:17.440
love to chat with you about marketing, business and life. Keep doing work
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00:32:17.480 --> 00:32:32.599
that matters. Will be back real
soon with another episode. If you enjoyed
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00:32:32.599 --> 00:32:37.240
a day show, hit subscribe for
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this episode, share the love by
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it insightful. Thanks for listening and
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