#WhyPodcastsWork 17: 3 Steps To Having A Podcast That Drives 1000x Engagement With Your Followers w/ Stu Heinecke

WEBVTT 1 00:00:00.280 --> 00:00:04.040 There's a ton of noise out there. So how do you get decision makers 2 00:00:04.120 --> 00:00:09.150 to pay attention to your brand? Start a podcast and invite your ideal clients 3 00:00:09.429 --> 00:00:18.670 to be guests on your show. Learn more at sweetphish MEDIACOM. You're listening 4 00:00:18.710 --> 00:00:23.460 to be tob growth, a daily podcast for B TOB leaders. We've interviewed 5 00:00:23.460 --> 00:00:27.059 names you've probably heard before, like Gary vanner truck and Simon Senek, but 6 00:00:27.219 --> 00:00:31.460 you've probably never heard from the majority of our guests. That's because the bulk 7 00:00:31.500 --> 00:00:35.969 of our interviews aren't with professional speakers and authors. Most of our guests are 8 00:00:36.049 --> 00:00:40.810 in the trenches leading sales and marketing teams. They're implementing strategy, they're experimenting 9 00:00:40.890 --> 00:00:45.450 with tactics, they're building the fastest growing BB companies in the world. My 10 00:00:45.530 --> 00:00:48.890 name is James Carberry. I'm the founder of sweet fish media, a podcast 11 00:00:48.929 --> 00:00:52.159 agency for BB brands, and I'm also one of the CO hosts of this 12 00:00:52.240 --> 00:00:56.479 show. When we're not interviewing sales and marketing leaders, you'll hear stories from 13 00:00:56.520 --> 00:00:59.960 behind the scenes of our own business. Will share the ups and downs of 14 00:01:00.000 --> 00:01:03.239 our journey as we attempt to take over the world. Just getting well, 15 00:01:03.909 --> 00:01:14.870 maybe let's get into the show. Welcome back to another episode of Why podcast 16 00:01:14.989 --> 00:01:17.870 work. I'm your host for today's episode, Logan Lyles. I am the 17 00:01:17.950 --> 00:01:22.340 director of partnerships here at sweet fish media. I am joined today by STU 18 00:01:22.500 --> 00:01:26.140 Heinek. He is the author of how to get a meeting with anyone and 19 00:01:26.260 --> 00:01:29.939 he is also the host of a podcast by the same name. Do Welcome 20 00:01:29.980 --> 00:01:32.379 to the show. Hey, thanks so much for heaving you, Logan, 21 00:01:32.420 --> 00:01:34.769 a really great glad to be here. It's to thank you so much. 22 00:01:34.769 --> 00:01:41.290 I really appreciate you coming on the show. Your perspective has been very refreshing 23 00:01:41.329 --> 00:01:46.370 ever since I got to know you from your first interview on bb growth, 24 00:01:46.409 --> 00:01:49.840 sharing some of the strategies that you share in your book. For folks in 25 00:01:49.000 --> 00:01:53.200 our audience listening to this episode who, unlike myself, don't have the pleasure 26 00:01:53.239 --> 00:01:57.400 of knowing you yet knowing your background, I'd love for you to share a 27 00:01:57.439 --> 00:02:00.709 little bit about your background and what you do ist. Sure, as you 28 00:02:00.790 --> 00:02:04.390 mentioned, I'm the author of the book how to get a meeting with anyone. 29 00:02:05.230 --> 00:02:07.789 That'll has stemmed from my being a marketer, actually a direct market, 30 00:02:07.909 --> 00:02:13.710 originally put a marketer and eventually a hall of fame nominated marker and using my 31 00:02:13.830 --> 00:02:17.259 cartoons. I'm also one of the wall streeternal cartoonists and I've been using my 32 00:02:17.419 --> 00:02:22.580 cartoons to have been using them to break through to people that I should never 33 00:02:22.620 --> 00:02:24.620 be able to reach. Actually, that's a great way to put what happen 34 00:02:24.939 --> 00:02:28.099 exactly. I mean, I know that's what it is, so so, 35 00:02:28.819 --> 00:02:30.370 which makes it a lot of fun, a lot of mischief. So I've 36 00:02:30.530 --> 00:02:36.210 used those cartoons throughout my career to break through to these people and and it 37 00:02:36.289 --> 00:02:40.289 has expanded my career a lot and at one point I got curious about what 38 00:02:40.370 --> 00:02:44.479 everyone else was doing. How are they meeting that same challenge, because everyone 39 00:02:44.599 --> 00:02:47.520 faces it and you know, there's just sort of the truth here, that 40 00:02:47.840 --> 00:02:52.159 the or the underlying truth, that one meeting, it has to be the 41 00:02:52.199 --> 00:02:54.360 right one, but one meeting best, one meeting can change everything in your 42 00:02:54.400 --> 00:03:00.590 life and in your career. So it's worth finding a way to to be 43 00:03:00.629 --> 00:03:05.389 able to get through to people much more reliably, quicker, faster, easier, 44 00:03:05.909 --> 00:03:08.949 and so that's what the books about and I help. I also run 45 00:03:08.949 --> 00:03:13.860 an agency that that helps clients do that, so their sales teams break through 46 00:03:13.860 --> 00:03:19.020 to their top accounts and prospects quicker and more effectively. I love it. 47 00:03:19.460 --> 00:03:22.539 So, student, let's transition there a little bit. You know, you 48 00:03:22.819 --> 00:03:27.099 are an author. You've got a book out that I think is phenomenal. 49 00:03:27.289 --> 00:03:31.330 Your podcast shares a lot of the the same themes in how to get a 50 00:03:31.409 --> 00:03:36.530 meeting with anyone the podcast. Tell us a little bit about your path to 51 00:03:36.650 --> 00:03:39.729 podcasting. What first got you interested and what were some of your goals at 52 00:03:39.770 --> 00:03:44.960 the onset of creating a podcast by the same name? Is Your books do 53 00:03:45.560 --> 00:03:47.520 well? It's probably, I think, I hope it's pretty obvious, which 54 00:03:47.639 --> 00:03:52.439 is says I'm doing this to support the book. Actually, you know, 55 00:03:53.039 --> 00:03:54.000 if you if you write a book, you want it to sell and you 56 00:03:54.039 --> 00:03:57.110 want it to get out there in the world. You want an ultimately, 57 00:03:57.229 --> 00:04:00.189 though, you really want it to be read by a lot of people and 58 00:04:00.789 --> 00:04:04.870 have it make a difference in their lives and and it is how to get 59 00:04:04.909 --> 00:04:09.069 a meeting with anyone. As the book is doing really, really with selling 60 00:04:09.150 --> 00:04:13.379 really well, people have been telling these stories, you know, just constantly, 61 00:04:13.460 --> 00:04:16.500 of how they've used it to break through and change their results and ultimately 62 00:04:16.579 --> 00:04:21.220 change their lives. So you know, when the podcast really something I've been 63 00:04:21.259 --> 00:04:25.610 doing for for quite some time. So originally I had a radio show, 64 00:04:25.930 --> 00:04:29.850 streaming radio show, and I interviewed a lot of the same people I interviewed 65 00:04:30.209 --> 00:04:32.889 in the book and sometimes they interview people who who could become clients actually, 66 00:04:32.970 --> 00:04:38.170 but people who are out there in the field doing something to break through or 67 00:04:38.250 --> 00:04:43.639 helping their teams break through to their top accounts. And I'm always exploring what 68 00:04:43.879 --> 00:04:46.680 people are doing, how they're doing it, how they're are breaking through. 69 00:04:46.800 --> 00:04:50.360 And what's really interesting while is that I called this contact marketing in the in 70 00:04:50.439 --> 00:04:54.470 the book, as there was no name for it, but people have been 71 00:04:54.509 --> 00:04:58.230 using contact marketing for a long, long time. I certainly didn't invent it 72 00:04:58.910 --> 00:05:00.910 and I don't want to say I discovered it, but I'm going to just 73 00:05:00.990 --> 00:05:03.470 use those it's not accurate to say I discovered it, but I'm going to 74 00:05:03.509 --> 00:05:08.420 use those words for a moments just that in a sense I discovered it because 75 00:05:09.019 --> 00:05:11.860 while this is something that a lot of people do, naturally no one at 76 00:05:11.899 --> 00:05:15.579 a name for it, as I mentioned, and and there's really nothing organized 77 00:05:15.620 --> 00:05:18.339 around it. And I think also the results that people are getting are so 78 00:05:19.180 --> 00:05:25.730 they're so unusual compared to other forms of marketing. I'm really we're seeing respons 79 00:05:25.810 --> 00:05:29.329 orrates that go as high as a hundred percent and our live figures that are 80 00:05:29.449 --> 00:05:32.290 just absolutely crazy. That I mean typically it's in the tens or hundreds of 81 00:05:32.290 --> 00:05:35.879 thousands of percent, which is a crazy number to begin with, but the 82 00:05:36.040 --> 00:05:41.040 record is three and a half million percent are alie. So I want to 83 00:05:41.040 --> 00:05:44.480 get these stories out there and I really want to introduce and share the voices 84 00:05:44.959 --> 00:05:47.120 of the people who've made this mean it. It's not my story, it's 85 00:05:47.199 --> 00:05:51.509 this whole giant story all around the world and when people are doing to break 86 00:05:51.550 --> 00:05:57.230 through, it's so so it's really it's about sharing those voices and sharing those 87 00:05:57.550 --> 00:06:01.069 their ideas and their approaches and their stories that I think are just fascinating and 88 00:06:01.149 --> 00:06:05.379 that's really what that's what informed the writing of the of the book, how 89 00:06:05.420 --> 00:06:10.740 to get a meeting with anyone book originally, but it's also what's happening now. 90 00:06:10.779 --> 00:06:14.779 I just finished the manuscript for the follow on to that book and and 91 00:06:15.019 --> 00:06:21.410 now I see transition from radio show to podcast and and that's when I started 92 00:06:21.490 --> 00:06:25.009 doing business with you guys. You guys are the ones who produce it and 93 00:06:25.490 --> 00:06:30.290 or should say sweet fish media. And there again I'm just I'm using the 94 00:06:30.569 --> 00:06:33.439 the interviews for the next book, to support the sales of the book or 95 00:06:33.560 --> 00:06:38.519 to, let's say, just broaden support for the book so the people know 96 00:06:38.639 --> 00:06:40.639 about it, they know what's in it, they know what to expect and 97 00:06:40.720 --> 00:06:44.240 they know that they want it and why they want it. You know what 98 00:06:44.360 --> 00:06:46.709 kind of stories are in it and which ones they really like to follow through 99 00:06:46.790 --> 00:06:50.149 on. So that's really the purpose of the of the podcast. Yeah, 100 00:06:50.629 --> 00:06:55.110 I love what you said. There's to because I love the stuff that you've 101 00:06:55.149 --> 00:06:58.230 been putting out. You know, obviously the stories in the book, the 102 00:06:58.389 --> 00:07:01.100 interviews you do, they interviews on your podcast, because you know, who 103 00:07:01.180 --> 00:07:05.180 can't use how to get a meeting with anyone? Obviously if you're in sales 104 00:07:05.259 --> 00:07:09.379 as there's a natural fit there, but you know, as you mentioned, 105 00:07:09.500 --> 00:07:14.180 helping people in their lives, that is something that can be used useful in 106 00:07:14.259 --> 00:07:17.050 a lot of different ways in your life. So I love that it has 107 00:07:17.129 --> 00:07:21.370 given you a bigger voice to your book, into the stories that you're trying 108 00:07:21.410 --> 00:07:26.970 to share. What would you say has been the biggest benefit from having the 109 00:07:27.129 --> 00:07:30.160 podcast? You know, as you mentioned, you started out trying to amplify 110 00:07:30.319 --> 00:07:35.920 and continue the promotion of the book somewhat and you're having great interviews that are 111 00:07:36.199 --> 00:07:40.000 leading to the follow on. What would you say, you know, looking 112 00:07:40.000 --> 00:07:42.720 back now that you've had the podcast for a while, has been the biggest 113 00:07:42.759 --> 00:07:45.829 benefit for you? Well, I think there are two. One is building 114 00:07:45.870 --> 00:07:48.629 an audience. There's already an audience, I would a following. So the 115 00:07:48.750 --> 00:07:53.470 second is sharing this stuff with with the people who are following the story, 116 00:07:53.509 --> 00:07:56.350 or, let's say, sharing it with the people who are engaging. And 117 00:07:56.550 --> 00:08:00.100 that's so, maybe that's really what it is. It's engagement, overall engagement, 118 00:08:00.420 --> 00:08:03.459 and you know, when you when we couple it with the things that 119 00:08:03.540 --> 00:08:07.579 we're doing on on Linkedin, I should say you know so that we're getting 120 00:08:07.579 --> 00:08:11.740 a lot of engagement on stories and posts that we're putting up with. These 121 00:08:11.779 --> 00:08:16.370 stories are tied to often they're tied to the release of episodes of the of 122 00:08:16.490 --> 00:08:20.529 the podcast. It all really fits together really neatly, and what we find 123 00:08:20.610 --> 00:08:22.850 is that sometimes I, you know, I don't. You probably notice because 124 00:08:22.850 --> 00:08:28.079 we're on the same engagement groups and sometimes I'm really engaged, in other times 125 00:08:28.120 --> 00:08:31.720 I'm I'm Mia, I'm just and I just can't get in to do it 126 00:08:31.759 --> 00:08:35.879 because I'm finishing a manuscript. There is something like that. I do that. 127 00:08:37.440 --> 00:08:39.200 But you know, when we want, when we see what these posts 128 00:08:39.840 --> 00:08:43.190 generate in terms of engagement, it's really pretty amazing. Not what I mean 129 00:08:43.389 --> 00:08:48.470 is in terms of views and comments. And then when you go and you 130 00:08:48.549 --> 00:08:52.429 know you've seen it, I know you use the same thing when you go 131 00:08:52.549 --> 00:08:54.860 into Linkedin and you look at you look at your post, there's a there's 132 00:08:56.340 --> 00:09:01.299 a link that allows you to go in and see just get a snapshot or 133 00:09:01.659 --> 00:09:05.259 maybe a dashboard view of WHO's engaging, and it's pretty fascinating, isn't it? 134 00:09:05.340 --> 00:09:09.740 I mean, you see, sometimes I'm on mine, it goes as 135 00:09:09.740 --> 00:09:13.649 high as I think the highest I've had a go is twentyzero views, but 136 00:09:13.769 --> 00:09:18.129 that's really amazing. Among all these professionals on Linkedin, that's pretty amazing actually. 137 00:09:18.169 --> 00:09:20.250 Yeah, and then you get to see sort of that dashboard views I 138 00:09:20.330 --> 00:09:24.519 mentioned, so you can see which companies, these the biggest blocks of the 139 00:09:24.720 --> 00:09:28.200 of these engagers are coming from, and I think that's a great way to 140 00:09:28.320 --> 00:09:31.919 say, well, you know, maybe those companies are the ones I should 141 00:09:31.919 --> 00:09:35.519 be reaching out to, maybe they're maybe they're great accounts or great prospects. 142 00:09:35.960 --> 00:09:41.470 Yeah, for for agency work to go in and help them do this for 143 00:09:41.549 --> 00:09:43.830 their teams? Yeah, I think probably, because there's an interest there. 144 00:09:43.870 --> 00:09:48.389 But then you also see which cities these come from and where where the highest 145 00:09:48.429 --> 00:09:52.389 concentration is. It's interesting. I don't know that it's really useful, but 146 00:09:52.429 --> 00:09:56.419 it's interesting. And then finally you get to see who's engaging by title. 147 00:09:56.460 --> 00:10:00.740 I see that there are a lot of sales people that are engaging, and 148 00:10:00.860 --> 00:10:05.259 that's good because I think they're the ones that most directly benefit from a book 149 00:10:05.259 --> 00:10:07.250 about how to get meetings, although, as you pinted out, everybody needs 150 00:10:07.289 --> 00:10:13.330 to get meetings. START UPS, founders need to get meetings everywhere to good 151 00:10:13.370 --> 00:10:16.690 clients, but also strategic partners and investors and so on. This just kind 152 00:10:16.690 --> 00:10:20.330 of goes everywhere. Everybody needs to get meetings, and so you get to 153 00:10:20.409 --> 00:10:26.519 see that. But then I also see that another high concentration of engagers is 154 00:10:26.240 --> 00:10:30.759 CEOS and founders, and I've I love that. I think that's just fantastic 155 00:10:30.840 --> 00:10:35.710 that they're paying attention to it. So overall, the PODCAST, coupled with 156 00:10:35.870 --> 00:10:43.350 these with these regular posts, is I think it's just creating a tremendous impact 157 00:10:43.509 --> 00:10:46.509 and benefit for me, because I know that I'm growing, or at least 158 00:10:46.509 --> 00:10:52.059 supporting. I know it's growing, but but also supporting the following of the 159 00:10:52.139 --> 00:10:56.019 contact marketing message or the how to going to meet out of anyone message. 160 00:10:56.259 --> 00:10:58.100 Yeah, I love that. You know, it kind of seems like for 161 00:10:58.179 --> 00:11:01.299 you it's been this one two punch of, you know, the the podcast 162 00:11:01.379 --> 00:11:05.450 itself, being able to have great interviews that build on the audience that you 163 00:11:05.529 --> 00:11:09.769 already have with the following in the book and stay top of mine with those 164 00:11:09.809 --> 00:11:13.970 folks, and then, you know, with the Linkedin Post that are sharing 165 00:11:13.090 --> 00:11:18.440 the content from from those episodes in the strategy there and then having some some 166 00:11:18.639 --> 00:11:22.000 data and some analytics to follow on with that to see, you know, 167 00:11:22.120 --> 00:11:26.799 who not only how much engagement, but who's engaging and who's seeing this content 168 00:11:28.159 --> 00:11:33.269 and being able to kind of shift and and maybe make follow up steps in 169 00:11:33.629 --> 00:11:37.710 your branding, in your messaging and follow up accordingly. So that's great to 170 00:11:37.830 --> 00:11:41.429 hear that. You know, those two steps have really worked well for you. 171 00:11:41.309 --> 00:11:46.750 Do have there been any unexpected benefits that you really didn't anticipate when from 172 00:11:46.789 --> 00:11:50.419 the onset of starting the podcast that have kind of surprised you along the way? 173 00:11:52.220 --> 00:11:56.659 I think the real nice surprise really something. There's some great surprises. 174 00:11:56.700 --> 00:12:00.659 I guess it's really just probably about just being on Linkedin for one thing. 175 00:12:00.860 --> 00:12:05.129 But you know, sometimes people are reaching out telling these stories of how they've 176 00:12:05.169 --> 00:12:09.289 read the book or use the book in some way, and I love I 177 00:12:09.370 --> 00:12:11.370 love getting those stories. I might have gotten those stories without I'm sure I 178 00:12:11.409 --> 00:12:16.440 would have gotten out without the podcast, but I think the podcast supports visit, 179 00:12:16.559 --> 00:12:18.919 having visibility and having a place, a beacon where people to say, 180 00:12:18.960 --> 00:12:22.000 okay, that's where I can reach to because I could tell them the story. 181 00:12:22.320 --> 00:12:26.840 Or maybe they reach out and and say, you know, this happens 182 00:12:26.840 --> 00:12:31.950 a lot. They say, let's talk about doing a campaign together. They 183 00:12:31.029 --> 00:12:35.789 know that I'm also run an agency, so let's talk about doing an agency 184 00:12:35.509 --> 00:12:39.110 engagement or speaking engagement. I'm going to do all both of those things and 185 00:12:39.870 --> 00:12:43.950 those, yeah, come in over the Trans and I'm not doing it because 186 00:12:43.990 --> 00:12:46.460 I think that this is a way to support of getting speaking gigs, but 187 00:12:46.539 --> 00:12:52.419 they have likewise agency gigs. Yeah, yeah, so it sounds like it's 188 00:12:52.539 --> 00:12:56.059 it's kept you top of mind in a lot of different ways for the audience 189 00:12:56.139 --> 00:13:00.210 that you're growing. Right. Yeah, awesome. Let's do the last question. 190 00:13:00.250 --> 00:13:03.009 I want to pose to you as an experience podcaster, you know, 191 00:13:03.169 --> 00:13:09.210 obviously a seasoned cartoonist, marketer, author and and now we can say season 192 00:13:09.330 --> 00:13:13.360 podcaster as well. What is one piece of advice you would give to someone 193 00:13:13.720 --> 00:13:18.679 or a team that is thinking about a podcast for themselves or for their business? 194 00:13:18.120 --> 00:13:22.200 What would you recommend to them and what advice would you give to them? 195 00:13:22.240 --> 00:13:24.360 Starting Out, well, I just I'm going to answer that by a 196 00:13:24.440 --> 00:13:30.350 little bit indirectly, because I just interviewed someone that I who's work I really, 197 00:13:30.389 --> 00:13:33.230 really admire. Like he's not a marketer, he's just a guy who 198 00:13:33.269 --> 00:13:39.470 loves to fly Bush planes and he has this blog. So with a V 199 00:13:39.190 --> 00:13:45.700 of videolog YEP, or blog on YouTube. That is you can see. 200 00:13:45.700 --> 00:13:50.259 It's trending rapidly. And so he and the Group of people, this group 201 00:13:50.299 --> 00:13:54.620 of guys, they call themselves the flying cowboys, and they all have these 202 00:13:54.740 --> 00:13:58.970 stole or a short take our landing airplane. So they're high wing, big 203 00:13:58.289 --> 00:14:05.090 bulbous tires, bouncy tires, and they fly, they land on on the 204 00:14:05.210 --> 00:14:07.850 tops of mountains, they lent, they land anywhere. It's really amazing, 205 00:14:09.169 --> 00:14:15.159 and they're flying around all this beautiful scenery and Utah and Nevada and California and 206 00:14:15.519 --> 00:14:20.000 actually kind of hose another one. I just keep discovering. They're all kinds 207 00:14:20.039 --> 00:14:22.559 of places that they can go and and play around and they these guys dip 208 00:14:22.720 --> 00:14:26.830 down and they follow rivers. They might actually dip their their wheels in the 209 00:14:26.870 --> 00:14:31.470 rivers as they're as they're flying at others for water skiing, and they're just 210 00:14:31.629 --> 00:14:35.789 out playing around and having a blast and the scenery is you might expect, 211 00:14:35.990 --> 00:14:39.340 is just gorgeous. And so Trent Palmer is the one that I'm thinking of. 212 00:14:39.500 --> 00:14:43.779 Trent trends, the one with the blog, and if any of that 213 00:14:43.899 --> 00:14:46.980 interest you, you got to go check out his law because unbelievable. The 214 00:14:46.139 --> 00:14:50.460 thing is he's in he's in the film business. He's not a same cinematographer. 215 00:14:50.860 --> 00:14:58.769 He actually operates drones for for aerial scenes in movies, but he certainly's 216 00:14:58.809 --> 00:15:03.450 obvious that it's he's picking up on the filmmaking process and video making process, 217 00:15:03.809 --> 00:15:09.159 because his shots are gorgeous. There it's you. He really captures the majesty 218 00:15:09.240 --> 00:15:13.679 of flying, but also playing around and and landing in these amazing places and 219 00:15:15.120 --> 00:15:18.600 just what these planes can do and in the camaraderie really of these guys that 220 00:15:18.639 --> 00:15:22.750 are the flying cowboys. And I look at that and I think I'm just 221 00:15:22.870 --> 00:15:26.750 talking on it and I want to join the flying cowboys. You know, 222 00:15:28.230 --> 00:15:33.909 I'm probably going to go look at at buying an airplane shortly the factories nearby 223 00:15:33.110 --> 00:15:37.259 or it's over the places, but it's very nice and and so I want 224 00:15:37.259 --> 00:15:39.980 to go do that now. So the thing is, I interviewed Trent on 225 00:15:39.139 --> 00:15:43.659 my podcast and I'm really I want to get my vlog going and I want 226 00:15:43.659 --> 00:15:46.539 to show I want to you know, it's great to have people on and 227 00:15:46.980 --> 00:15:50.450 in interview them, but I think another dimension I can add to this. 228 00:15:50.610 --> 00:15:54.730 It is really to just go meet with these people and you see them and 229 00:15:54.769 --> 00:15:56.129 you see what they're doing or just find out what. How are you getting 230 00:15:56.129 --> 00:15:58.250 through? What? What have you used? How did that work? What 231 00:15:58.330 --> 00:16:00.049 does it look? You know, what are some of the stories? And 232 00:16:00.330 --> 00:16:06.039 they're always interesting stories. So we'll capture them from the people live, and 233 00:16:06.159 --> 00:16:10.639 I'm a sort of live mean video right, right, seems live and and 234 00:16:10.879 --> 00:16:12.919 tell these stories. So it'll be I'm adding that or will be adding that 235 00:16:14.000 --> 00:16:18.039 to the to my podcast. Yeah, and and so I asked try said 236 00:16:18.120 --> 00:16:21.470 you know cod the thing is, I don't really I'm not a videographer. 237 00:16:21.990 --> 00:16:23.870 You know, I play with video a little bit, but really I'm not 238 00:16:23.950 --> 00:16:27.990 a videographer, and so I'm thinking I need to get a probably overthinking, 239 00:16:29.149 --> 00:16:30.629 I guess, actually is the way to put it, but I'm thinking they 240 00:16:30.629 --> 00:16:36.019 need to have a really slick intro and and then probably a crew and all 241 00:16:36.059 --> 00:16:37.299 the stuff. And said, you know what, just simplify all this. 242 00:16:37.940 --> 00:16:42.179 Really all you really need to do is just get started, and that was 243 00:16:42.659 --> 00:16:45.379 his advice and I think that's my advice as well. I love what he 244 00:16:45.460 --> 00:16:48.769 said. It makes all the sense in the world. Get going, because 245 00:16:49.090 --> 00:16:53.169 you're not seeing, you don't create visibility, don't create engagement, you don't 246 00:16:53.210 --> 00:16:56.929 connect with people if you don't start. So get going. Just yeah, 247 00:16:56.929 --> 00:17:00.440 it started. I love it. I love it. Visibility leads to opportunity 248 00:17:00.559 --> 00:17:03.519 and, like you said, you can't get that visibility if you don't get 249 00:17:03.559 --> 00:17:07.440 started. I think that is great advice to leave the audience with. Today's 250 00:17:07.480 --> 00:17:11.759 do well. This has been great at looking forward to more great interviews on 251 00:17:11.960 --> 00:17:17.150 how to get a meeting with anyone other than the podcast. If people want 252 00:17:17.190 --> 00:17:19.710 to stay connected with us to find out you know where your content is, 253 00:17:21.390 --> 00:17:23.670 find the book or reach out to you directly. What's the best way for 254 00:17:23.750 --> 00:17:27.069 them to go about doing that? Well, actually, I mean buying the 255 00:17:27.109 --> 00:17:30.859 book is pretty easy. You can you can buy it anywhere books are sold, 256 00:17:30.140 --> 00:17:36.140 except the airport, except for some reason, but you know on so 257 00:17:36.579 --> 00:17:38.140 you can go to barns and noble, the bookstores, or you can find 258 00:17:38.180 --> 00:17:44.650 it on bnmcom or Amazoncom. It's pretty easy to find. And then to 259 00:17:44.769 --> 00:17:47.930 find me it's really easy as well. Just go on to Linkedin and look 260 00:17:48.130 --> 00:17:52.450 look me up. So my name is spelled stews to you and then Heinik 261 00:17:52.609 --> 00:17:56.970 H ei n EC Kae, and just tell them tell this to tell them 262 00:17:56.049 --> 00:18:02.000 tell me that you heard me on Logan's podcast and I'll be more than happy 263 00:18:02.000 --> 00:18:04.319 to connect with you. Awesome, let's do this. Has Been a great 264 00:18:04.319 --> 00:18:11.000 conversation. Thanks so much for sharing your experiences and getting started and move into 265 00:18:11.000 --> 00:18:12.910 the next level with your podcast. Thanks so much. Welcome. Great to 266 00:18:12.950 --> 00:18:18.789 be here and what an honor and I'm really glad to join you. We 267 00:18:19.069 --> 00:18:23.109 totally get it. We publish a ton of content on this podcast and it 268 00:18:23.230 --> 00:18:26.299 can be a lot to keep up with. That's why we've started the B 269 00:18:26.420 --> 00:18:32.099 tob growth big three. A no fluff email that boils down our three biggest 270 00:18:32.140 --> 00:18:37.339 takeaways from an entire week of episodes. Sign up today at Sweet Phish Mediacom 271 00:18:37.019 --> 00:18:41.170 Big Three. That sweet fish Mediacom Big Three