#WhyPodcastsWork 15: Why 51% of Americans Have Listened to Podcasts w/ Larry Rosin

WEBVTT 1 00:00:00.280 --> 00:00:04.040 There's a ton of noise out there. So how do you get decision makers 2 00:00:04.120 --> 00:00:09.189 to pay attention to your brand? Start a podcast and invite your ideal clients 3 00:00:09.429 --> 00:00:18.670 to be guests on your show. Learn more at sweetphish MEDIACOM. You're listening 4 00:00:18.710 --> 00:00:23.460 to be tob growth, a daily podcast for B TOB leaders. We've interviewed 5 00:00:23.460 --> 00:00:27.059 names you've probably heard before, like Gary vanner truck and Simon Senek, but 6 00:00:27.219 --> 00:00:31.460 you've probably never heard from the majority of our guests. That's because the bulk 7 00:00:31.500 --> 00:00:35.969 of our interviews aren't with professional speakers and authors. Most of our guests are 8 00:00:36.049 --> 00:00:40.810 in the trenches leading sales and marketing teams. They're implementing strategy, they're experimenting 9 00:00:40.890 --> 00:00:45.450 with tactics, they're building the fastest growing BB companies in the world. My 10 00:00:45.530 --> 00:00:48.890 name is James Carberry. I'm the founder of sweet fish media, a podcast 11 00:00:48.929 --> 00:00:52.159 agency for BB brands, and I'm also one of the CO hosts of this 12 00:00:52.240 --> 00:00:56.479 show. When we're not interviewing sales and marketing leaders, you'll hear stories from 13 00:00:56.520 --> 00:00:59.960 behind the scenes of our own business. Will share the ups and downs of 14 00:01:00.000 --> 00:01:03.239 our journey as we attempt to take over the world. Just getting well, 15 00:01:03.909 --> 00:01:12.870 maybe let's get into the show. Welcome back to be tob growth. I'm 16 00:01:12.909 --> 00:01:18.030 your host for today's episode Logan Miles, with sweetphish media. Today is another 17 00:01:18.109 --> 00:01:23.500 episode in our wide podcast work series and a very excited to introduce today's guest, 18 00:01:23.859 --> 00:01:26.459 Larry Rosen, president of Edison Research. Larry, how's it going today? 19 00:01:26.859 --> 00:01:32.540 Everything's good. It's current Cloudy Day here in New Jersey but in general 20 00:01:32.930 --> 00:01:37.530 enjoying a beautiful auto'm here. Awesome. Well, Larry, I am really 21 00:01:37.569 --> 00:01:41.049 excited to dig into some of the research that you guys have been doing in 22 00:01:41.170 --> 00:01:44.250 the podcasting space. Before we do that, I would love for you to 23 00:01:44.370 --> 00:01:47.640 share with listeners a little bit about yourself and what you and the Edison Research 24 00:01:47.719 --> 00:01:51.200 Team have been up to these days. Sure. So. I'm President of 25 00:01:51.280 --> 00:01:53.120 a company called Edison Research, where, as I said, based in New 26 00:01:53.159 --> 00:01:57.359 Jersey. We just had our twenty five birth day and the one of the 27 00:01:57.519 --> 00:02:02.549 CO founders and been at it for a long time. We have two areas 28 00:02:02.590 --> 00:02:07.870 of sort of research expertise. The first one that doesn't relate to well to 29 00:02:08.310 --> 00:02:13.389 what we're talking about today but people find very interesting, is we do the 30 00:02:13.509 --> 00:02:16.819 exit pose for the television networks on election night. So No, matter which 31 00:02:16.860 --> 00:02:21.539 channel you're watching. You IF NBC says according to our NBCX of poll or 32 00:02:21.620 --> 00:02:24.939 CNN says according to our ce and then exitbol there's actually just one exit bowl, 33 00:02:25.419 --> 00:02:29.300 and then that works. Pull their money together and hire companies to do 34 00:02:29.379 --> 00:02:34.169 that. We've been doing that since the for presidential cycle and gearing up for 35 00:02:34.210 --> 00:02:37.849 two thousand and twenty. But much more related to today's topic, we have 36 00:02:38.330 --> 00:02:42.289 we have a deep background in any research to do with anything in the world 37 00:02:42.330 --> 00:02:46.080 of audio, both here in the United States and around the world, and 38 00:02:46.360 --> 00:02:51.639 so that includes pretty much anything broadcast, radio, streaming audio, of course, 39 00:02:51.719 --> 00:02:55.039 podcast, audiobooks, etcetera, really the whole universe of audio, and 40 00:02:55.240 --> 00:02:59.909 we've been deeply researching that for all of our twenty five years. Yeah, 41 00:02:59.949 --> 00:03:04.430 I love how you guys have been taking all of your research jobs and applying 42 00:03:04.469 --> 00:03:07.229 them to podcasting. So, as you and I we're talking Larry offline a 43 00:03:07.229 --> 00:03:10.469 little bit, you mentioned this research that you guys have been doing for a 44 00:03:10.590 --> 00:03:15.580 while called the infinite dial and podcasting has been included as part of that research 45 00:03:15.659 --> 00:03:19.939 since two thousand and six so, as we dive into some of the questions 46 00:03:19.979 --> 00:03:23.219 I've got for you about where podcasting is headed some of the trends that you're 47 00:03:23.219 --> 00:03:27.289 seeing. Give us a little bit of background there. You know, what 48 00:03:27.490 --> 00:03:30.050 is this research about? How did podcasting come into the mix? Event and 49 00:03:30.169 --> 00:03:34.650 things like that. Right, so this is an annual survey we've been doing, 50 00:03:34.729 --> 00:03:38.770 believer or not, since nineteen ninety eight, so over twenty years now, 51 00:03:38.289 --> 00:03:45.439 and we are tracking trends really in the digital media space, and so 52 00:03:45.520 --> 00:03:50.879 it started out looking at just watching video or listening to any form of audio 53 00:03:51.080 --> 00:03:53.479 through the Internet. You know, in one thousand nine hundred and ninety eight 54 00:03:53.520 --> 00:03:57.669 are still in the very earlier early days of really the Internet, but certainly 55 00:03:57.710 --> 00:04:00.229 of any kind of media consumptions for the Internet, and so we've been trying 56 00:04:00.270 --> 00:04:04.669 to get on top of every trend as they've emerged, and so we were, 57 00:04:04.909 --> 00:04:09.629 I think, rather early to start looking at podcasting within the space in 58 00:04:09.710 --> 00:04:13.620 two thousand and six when it was really just a baby medium. So we 59 00:04:13.699 --> 00:04:17.259 have a lot of amazing trending data in that study or year on year since 60 00:04:17.339 --> 00:04:21.339 two thousand and six. The basic idea of the study is, you know, 61 00:04:21.459 --> 00:04:26.410 the radio dial as it's referred to us, to be really the sum 62 00:04:26.529 --> 00:04:31.490 total of what something could listen to other than listening to see these or cassettes 63 00:04:31.529 --> 00:04:36.209 before that, etc. And the implication of this idea was that that dial 64 00:04:36.769 --> 00:04:41.560 now stretched forever. Right, you can listen to broadcast radio, but now 65 00:04:41.639 --> 00:04:45.959 you can listen to streams and podcasts and digital audio books and any of a 66 00:04:46.279 --> 00:04:48.680 million other things, and so it's a dial that, instead of just going 67 00:04:48.879 --> 00:04:53.230 from bed to one hundred and eight on your upfom dial, it's a dial 68 00:04:53.310 --> 00:04:56.509 that kind of stretches on forever and you can listen to anything you want. 69 00:04:56.990 --> 00:05:00.350 So that's the basic idea. The research, and it's been heavily adopted by 70 00:05:00.430 --> 00:05:05.589 the podcasting industry, has sort of the the metrics that everyone agrees on in 71 00:05:05.750 --> 00:05:12.180 terms of tracking development and growth in the space. I love that visual analogy 72 00:05:12.339 --> 00:05:15.300 there. I hadn't even connected that and where the name the infinite dial came 73 00:05:15.379 --> 00:05:19.620 from, but it definitely is alable there. So what were some of the 74 00:05:19.779 --> 00:05:25.009 things that led you, guys, Larry, to be early movers in the 75 00:05:25.170 --> 00:05:30.529 podcasting space and include podcasting several years back, I mean close to fifteen years 76 00:05:30.529 --> 00:05:35.519 ago? You're including podcast research in this annual survey that you do, and 77 00:05:35.600 --> 00:05:40.439 there are a lot of folks that are just now kind of waking up to 78 00:05:40.720 --> 00:05:44.639 to this huge to uptick in the podcast space. So what were some of 79 00:05:44.720 --> 00:05:47.519 those early indicators for you guys? Yeah, as I said, we're deeply 80 00:05:47.600 --> 00:05:51.709 into the space. We paid very, very close attention to trends and in 81 00:05:51.870 --> 00:05:57.110 this study that we do annually we really want to try to get baselines on 82 00:05:57.269 --> 00:06:00.829 anything that's new so that we can trend to going forward. So in two 83 00:06:00.829 --> 00:06:04.500 thousand and six podcasting was still a something that you had to go through a 84 00:06:04.579 --> 00:06:09.300 lot of steps to consume. In most cases, you know, download a 85 00:06:09.339 --> 00:06:14.139 file through itunes or through some other feed and to listen to a remotely at 86 00:06:14.180 --> 00:06:17.259 to move that file onto an ipod or something. But it's really great that 87 00:06:17.379 --> 00:06:21.930 we got those because now we have these amazing trending graphs that show podcasting going 88 00:06:23.050 --> 00:06:27.970 from something that wasn't very well known to now known, known among a huge 89 00:06:28.089 --> 00:06:31.449 percentage of all Americans, of something that was done, you know, listen 90 00:06:31.569 --> 00:06:35.600 to ever by a tiny fraction of people, and then our most recent study, 91 00:06:35.680 --> 00:06:39.879 more than half of everyone, fifty one percent of the US population, 92 00:06:40.000 --> 00:06:43.519 said they've ever tried or ever listen to a podcast. So it's been, 93 00:06:44.199 --> 00:06:46.750 I would say it's been for two of is that we got ahead of it, 94 00:06:47.069 --> 00:06:50.550 because a survey has a lot of value, but we need trend survey 95 00:06:50.589 --> 00:06:56.230 data. That's when it takes on often very heightened value because you see the 96 00:06:56.269 --> 00:06:59.629 changes over time, and so now we have a long history of looking at 97 00:06:59.709 --> 00:07:03.500 those changes. Yeah, absolutely. So we see more people listening to podcast 98 00:07:03.620 --> 00:07:08.579 we see more people listening on a regular basis. For some of the contributing 99 00:07:08.660 --> 00:07:12.379 factors that you guys see, Larry, in what's driving that? You know, 100 00:07:12.500 --> 00:07:15.699 as you talk about, you know o six, even you know pre 101 00:07:15.850 --> 00:07:20.209 iphone, pre smartphone. Obviously there were some huge advancements in innovation and mobile 102 00:07:20.250 --> 00:07:27.129 technology that make podcast listenership just so much easier today that maybe that's included. 103 00:07:27.209 --> 00:07:30.199 What are some of the other things that you see that are contributing to this 104 00:07:30.240 --> 00:07:34.800 huge uptick in people that are listening to podcasts, starting to listen to podcasts 105 00:07:34.879 --> 00:07:41.519 and starting to spend more of their content consumption time with podcasts? Yeah, 106 00:07:41.720 --> 00:07:45.509 it's a lot of things. As you correctly said, technology has been a 107 00:07:45.550 --> 00:07:49.750 big part of it. Many people date things really changing to win, at 108 00:07:49.750 --> 00:07:56.110 least on the apple system, when there was a dedicated APP that came with 109 00:07:56.350 --> 00:08:01.019 your IOS. When you turn on your phone, basically to really make it 110 00:08:01.139 --> 00:08:03.579 much more easier to listen to podcasts, followed by other apps that you can 111 00:08:03.620 --> 00:08:09.420 download and things like that. So there's the technological changes. And then you 112 00:08:09.579 --> 00:08:13.810 can't ignore the content, the explosion content. Really there was already quite a 113 00:08:13.850 --> 00:08:18.490 lot of good content and then, for instance, when the people at this 114 00:08:18.569 --> 00:08:22.689 American Life Launch Cereal, that's still the one that people correctly referred to as 115 00:08:22.730 --> 00:08:26.689 the first one to get that sort of water cooler type buzz. You know, 116 00:08:26.769 --> 00:08:30.240 if you think back, everyone had this experience somewhere along the chain with 117 00:08:30.360 --> 00:08:33.679 Netflix. Have you watched fill in the blank, house of cards, oranges, 118 00:08:33.799 --> 00:08:37.960 new black or something as? What's that? It's a show on Netflix. 119 00:08:37.120 --> 00:08:39.919 What's that? It's a service that you stream. Oh, could you 120 00:08:39.960 --> 00:08:41.830 show me how to get it, or tell me how to get etc. 121 00:08:43.509 --> 00:08:46.549 Podcasts kind of went through the same thing in cereal was probably the first show. 122 00:08:46.669 --> 00:08:50.470 They had that same kind of quality to it. Have you listened to 123 00:08:50.549 --> 00:08:52.429 sereal? Know what's that? It's a podcast, what's a PODCAST, etc. 124 00:08:52.990 --> 00:08:56.139 So you know, that kind of dates to two thousand and fourteen. 125 00:08:56.340 --> 00:09:00.659 Is the beginning of this big rise. And now, of course, there's 126 00:09:00.700 --> 00:09:03.340 been so much content it's been created. So really anything you might be looking 127 00:09:03.379 --> 00:09:07.820 for you can find, on top of which there's so much more marketing and 128 00:09:09.019 --> 00:09:13.529 discussion of podcasts. So they feed upon each other and sort of created a 129 00:09:13.970 --> 00:09:18.090 bit of a cycle that makes it bigger and bigger. And then most recently 130 00:09:18.769 --> 00:09:24.169 the streaming services, in particular spotify, but also Pandora and others, have 131 00:09:24.360 --> 00:09:30.399 really pushed podcasting much farther forward in their apps so that if you're a regular 132 00:09:30.440 --> 00:09:35.519 spotify user and you only father it is a music APP, now they're trying 133 00:09:35.559 --> 00:09:39.269 to make you aware of, or remind you of the existence of podcasts and 134 00:09:39.429 --> 00:09:43.029 really enhance the ease of use of that as well. So is it keeps 135 00:09:43.070 --> 00:09:48.149 getting new ways that people can discovered news with new ways that people can consume 136 00:09:48.269 --> 00:09:50.549 them, and I think there's still a lot of upside remaining. Yeah, 137 00:09:50.629 --> 00:09:54.259 absolutely. In a previous episode on this series I was song with Sam Balter 138 00:09:54.379 --> 00:09:58.500 from hub spot. We were talking about the change that has happened over the 139 00:09:58.580 --> 00:10:05.740 last year with Google Transcribing podcasts and audio content working its way into Google search 140 00:10:05.740 --> 00:10:09.289 results, addressing the discoverability issue that's been there for a few years with with 141 00:10:09.610 --> 00:10:13.970 podcasts. Curious as you're looking at. You know, you talk about technology 142 00:10:15.009 --> 00:10:20.690 kind of streamlining things and increasing that ease of use and therefore the adoption of 143 00:10:20.889 --> 00:10:24.799 listening to podcast. What impact have you guys seen or do you see coming 144 00:10:24.320 --> 00:10:30.279 with smart speakers, whether it's, you know, Alexa or Google home or 145 00:10:30.559 --> 00:10:33.600 others having on this space? Larry, I think there's all kinds of potential. 146 00:10:33.639 --> 00:10:37.549 I don't think much of it has been realized yet. In every case 147 00:10:37.750 --> 00:10:41.909 that I'm aware of, listening to a podcast through a smart speaker in is 148 00:10:43.070 --> 00:10:46.950 often clunky and somewhat difficult. And in particular, you know, there's really 149 00:10:46.950 --> 00:10:52.980 two kinds of podcast. There's abously the majority of them are episodic like this, 150 00:10:52.259 --> 00:10:56.179 and so I think of weight. Weight, don't tell me from MPR. 151 00:10:56.980 --> 00:11:00.820 It's something that maybe you could listen for a week and then it's going 152 00:11:00.860 --> 00:11:03.450 to be hard to listen to. So that one works pretty well because it's 153 00:11:03.490 --> 00:11:07.090 going to find the most recent episode and play it for you, and that's 154 00:11:07.090 --> 00:11:11.049 an episode talking about the most recent news. It's the flip side is shows 155 00:11:11.090 --> 00:11:15.250 like serials I mentioned before. Any of these were episodic shows that had a 156 00:11:15.250 --> 00:11:18.120 beginning and they just don't know how to get you easily to the beginning of 157 00:11:18.200 --> 00:11:22.039 those shows and allow you to listen episode one, two, threehundred fourty five 158 00:11:22.120 --> 00:11:26.039 to the way back to video. You know Netflix. You obviously you started 159 00:11:26.080 --> 00:11:28.320 the first one. Will just fire up the second one. This is the 160 00:11:28.399 --> 00:11:33.309 first one, hands etc. So they haven't really worked out the interface all 161 00:11:33.350 --> 00:11:35.389 that well in many cases getting the show you want, listening to it, 162 00:11:35.470 --> 00:11:39.509 listening to it in the order you want. It's just not always that easy 163 00:11:39.230 --> 00:11:43.070 to date. I'm sure they're going to iron that out over time. So 164 00:11:43.269 --> 00:11:50.379 I do think the smart speaker is normous opportunity for any form of audio and 165 00:11:50.539 --> 00:11:52.860 you have to be on there and you have to be available. But to 166 00:11:52.980 --> 00:11:58.700 date podcasting isn't all that easy through that and so unless you're going to you 167 00:11:58.779 --> 00:12:01.809 know, you can kind of use your smart speaker. I always refer to 168 00:12:01.850 --> 00:12:05.250 it as a dumb speaker. In certain ways you can actually stream it from 169 00:12:05.330 --> 00:12:09.610 your phone and send the signal through Bluetooth to those figures so the sound comes 170 00:12:09.649 --> 00:12:13.649 out. That actually works pretty well, but just a normal voice interface doesn't 171 00:12:13.649 --> 00:12:16.240 work. Yeah, I've done that with my Google home many actually. You 172 00:12:16.360 --> 00:12:20.960 know, pulled up a podcast in my favorite podcasting out which is actually pocket 173 00:12:22.000 --> 00:12:24.879 casts and then casted it to my smart speaker. I've also used it. 174 00:12:24.960 --> 00:12:30.549 One thing I've noticed is that with the echo from Amazon there has to be 175 00:12:30.629 --> 00:12:33.429 a skill built in order to be able to play that podcast, whereas with 176 00:12:33.629 --> 00:12:37.309 Google podcast, as long as you are podcast is live in that directory, 177 00:12:37.870 --> 00:12:43.669 then there's not work that you necessarily need to do to have your show listed 178 00:12:43.710 --> 00:12:46.940 there. Often Times it's happening automatically. So there there's a lot of things. 179 00:12:46.940 --> 00:12:48.860 You bring up a really good point. I've tried that with my smart 180 00:12:48.860 --> 00:12:52.220 speaker of playing the latest episode. That tends to work really well, but 181 00:12:52.259 --> 00:12:56.580 if I'm trying to find a specific episode, that may or may not, 182 00:12:56.899 --> 00:12:58.809 you know, work as well. So I think those are all really good 183 00:12:58.850 --> 00:13:03.409 thoughts. They're Larry. You know, you mentioned that stat of about fifty 184 00:13:03.490 --> 00:13:09.049 one percent of Americans having listened to to podcasts, and that number continues to 185 00:13:09.169 --> 00:13:13.279 grow. You know, as we've talked about on this show a good bit, 186 00:13:13.440 --> 00:13:16.639 you know, trends tend to be adopted at the consumer level and then 187 00:13:16.879 --> 00:13:22.240 mirrored in the BB space. So of all the trends that you guys are 188 00:13:22.279 --> 00:13:24.559 keeping your eye on, some of the the stats that we've talked about today. 189 00:13:26.039 --> 00:13:28.990 What are your thoughts, either advice or just trends that you're noticing that, 190 00:13:30.590 --> 00:13:35.389 for be, tob marketers thinking about podcasting for their brand? What should 191 00:13:35.429 --> 00:13:37.750 they be thinking about? What advice would you give for them, or just 192 00:13:37.950 --> 00:13:41.539 perspective based on, you know, the overarching research that you guys have been 193 00:13:41.580 --> 00:13:45.259 involved with? Yeah, I would take the biggest thing, I'm a big 194 00:13:45.259 --> 00:13:50.299 believer ind to be marketing via podcast, and there's already a lot of product 195 00:13:50.379 --> 00:13:54.059 out there and a lot of consumption of such things. I would say the 196 00:13:54.100 --> 00:13:58.850 biggest thing that I believe is that you know, sort of think a straight 197 00:13:58.929 --> 00:14:03.610 sales pitch out as a podcast is, my opinion, extremely unlikely to succeed. 198 00:14:05.330 --> 00:14:07.210 People are just not going to sign up in their spare time, if 199 00:14:07.250 --> 00:14:11.919 you will, to listen to a sales pitch. But if you're selling something, 200 00:14:11.960 --> 00:14:16.759 presumably you're some kind of expert and what that product or service might be, 201 00:14:16.519 --> 00:14:20.960 and that is what people would find interesting. So if you if there 202 00:14:20.960 --> 00:14:24.990 are people who are interested in your category and interested in what you do or 203 00:14:26.029 --> 00:14:30.750 what you sell, build a podcast around that. You know, get don't 204 00:14:30.750 --> 00:14:35.909 get your sales team to do the PODCAST catcher experts in creating that product, 205 00:14:35.029 --> 00:14:39.100 creating that service or utilizing that product or service, etc. And tell the 206 00:14:39.220 --> 00:14:43.460 stories about what your product or service does, as opposed to just, you 207 00:14:43.500 --> 00:14:46.019 know, put your sales pitch on the air. Yeah, you know, 208 00:14:46.419 --> 00:14:52.340 you really have to inject creativity and give reasons for people to spend their time 209 00:14:52.419 --> 00:14:56.970 and engage with a podcast. And I mean that lesson is no different from 210 00:14:56.970 --> 00:15:01.169 what we learned with blogs and things of that nature. You know, people 211 00:15:01.409 --> 00:15:05.850 like to learn and they like to know their category more deeply, but but 212 00:15:05.970 --> 00:15:09.720 people don't want to be sold to directly. Yeah, yeah, it's great 213 00:15:09.759 --> 00:15:13.240 advice. I mean it's it's content and endown marketing one and one, that 214 00:15:13.320 --> 00:15:16.840 you're taking us back to their Larry and and really, you know, just 215 00:15:18.039 --> 00:15:22.029 applying those same solid marketing principles to another channel. You know, I've heard 216 00:15:22.230 --> 00:15:26.309 some great marketing minds talk about, you know, marketing. The the tools, 217 00:15:26.389 --> 00:15:31.190 the channels, they will change, but knowing how to communicate with people 218 00:15:31.549 --> 00:15:37.139 and knowing how to communicate with them, as you indicate, educating them and 219 00:15:37.340 --> 00:15:39.779 telling them stories. You know, that's that's not really going to chames. 220 00:15:39.860 --> 00:15:43.139 I think that's great advice there. If anybody listening to this would like to 221 00:15:43.299 --> 00:15:48.740 continue the conversation with you, follow along with you in the team at Edison 222 00:15:48.820 --> 00:15:50.610 research or learn more about what you guys are up to, the studies you're 223 00:15:50.649 --> 00:15:54.210 releasing. What's the best way for them to reach out or stay connected with 224 00:15:54.250 --> 00:15:58.049 you guys, Larry? Well, we're happy to hear from anyone and chap 225 00:15:58.169 --> 00:16:03.769 it any by the about anything. We have a very active twitter feed at 226 00:16:03.889 --> 00:16:10.080 Edison Research. You can email us info at Edison Researchcom, and you know, 227 00:16:10.200 --> 00:16:11.200 those would be the two best ways to get in touch with us. 228 00:16:12.000 --> 00:16:17.320 You can just google. We have tons and tons of free information sitting on 229 00:16:17.600 --> 00:16:21.269 our site. So if you just google what you're looking for, whether our 230 00:16:21.269 --> 00:16:22.870 site and go into the search box and there you'll find all kinds of free 231 00:16:22.909 --> 00:16:27.750 information as well. So we're always happy to, as you put a continue 232 00:16:27.750 --> 00:16:30.909 to conversation with anyone who wants. I love it, Larry. Thank you 233 00:16:30.950 --> 00:16:33.700 so much for joining us today. This has been a really great conversation. 234 00:16:33.779 --> 00:16:40.700 Terrific. Thank you. We totally get it. We publish a ton of 235 00:16:40.980 --> 00:16:42.940 content on this podcast and it can be a lot to keep up with. 236 00:16:44.460 --> 00:16:48.610 That's why we've started the B tob growth big three, a no fluff email 237 00:16:48.730 --> 00:16:52.409 that boils down our three biggest takeaways from an entire week of episodes. Sign 238 00:16:52.450 --> 00:17:00.570 up today at Sweet Phish Mediacom Big Three. That sweet fish Mediacom Big Three