B2B Growth: Your Guide to B2B Marketing

B2B Growth

#WhyPodcastsWork 15: Why 51% of Americans Have Listened to Podcasts w/ Larry Rosin

How do we know that podcasts have exploded in popularity in recent years?

Because of organizations like Edison Research that have been tracking trends since 1998.

President of Edison Research, Larry Rosin, informs us of the reasons for the podcast’s massive growth on the latest episode of #WhyPodcastsWork.

He discusses:

i. The history of The Infinite Dial

ii. Specific trends in the podcasting space

iii. Contributing factors to the podcast’s popularity

iv. How podcasters can leverage the potential of smart speakers


Resources mentioned in this episode:

The Infinite Dial


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You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.

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