B2B Growth: Your Guide to B2B Marketing

B2B Growth

#WhyPodcastsWork 11: Are Podcasts the Next Big SEO Opportunity? w/ Sam Balter

Guess what? Google will be adding individual podcast episodes to search results.

That’s big news, and the question is: What does it mean for podcasts and SEO?

In this episode, we talk to Sam Balter, Senior Marketing Manager of Podcasts at HubSpot & Host of the Weird Work podcast.

He gave us all the details on how to maximize the SEO value of your B2B podcast, how Google is ranking podcasts for search, how they’re transcribing every episode, how long to make your episodes and more.

For more on this topic, check out Sam’s recent article on the MarketingProfs blog here: http://bit.ly/30PXd0a


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