B2B Growth: Your Guide to B2B Marketing

We spoke with 100 marketing leaders and asked “Who is the marketing influencer you’re most influenced by?” In this roundtable discussion Benji, James, Dan, and Logan breakdown the findings.  

Discussed in this episode: 

  • Brand personality + expertise = influence
  • Creating content as a strategy for discovering influencers
  • Helping your business by making your CEO an “influencer”
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