B2B Growth: Your Guide to B2B Marketing

B2B Growth

Who Really Does the Buying? Buying-Center vs Decision-Maker Marketing with Nima Asrar Haghighi

In this episode, Benji Block interviews Nima Asrar Haghighi, VP of Marketing at Airtable & Marketing executive advisor at Kong.

We discuss why marketing and sales teams must think more broadly about those who are part of the decision-making process. Nima, details how to craft messaging that hits both upper management and practitioners, creating buy-in from both.

Contact Nima: 

Email 

LinkedIn 

Contact Benji:

Email  

LinkedIn 

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