B2B Growth: Your Guide to B2B Marketing

B2B Growth

What Would You Give Up Your Email To Get Access To? | Original Research

We spoke with 100 marketing leaders and asked “What was the last resource you gave up your email to get access to?” In this roundtable discussion Benji, James, Dan, and Logan breakdown the findings.  

Discussed in this episode: 

  • The content, events, and tools B2B marketers want in their inbox
  • The right time for gated content
  • Making your content so good that people are eager to give up their email to access it  


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