The New 10,000 Rule to Social Media Marketing Success

WEBVTT 1 00:00:02.540 --> 00:00:02.740 Yeah, 2 00:00:05.440 --> 00:00:09.390 welcome back to be to be growth. I'm dan Sanchez with Sweet fish media and 3 00:00:09.390 --> 00:00:17.420 today I'm talking about the new 10,000 hour rule to social media success now 4 00:00:17.430 --> 00:00:21.550 for anybody listening that hasn't heard of the 10,000, our raw recap real quick 5 00:00:21.550 --> 00:00:26.500 is essentially a theory that Malcolm Gladwell popularized in one of his 6 00:00:26.500 --> 00:00:32.560 books, saying that you can't truly master a craft or a subject without 7 00:00:32.560 --> 00:00:38.210 putting in 10,000 hours of practice and not just okay practice, but perfect 8 00:00:38.220 --> 00:00:43.280 practice. Really good practice. It takes 10,000 hours, right? And that's 9 00:00:43.280 --> 00:00:49.250 the rule for success. But I'm here today to kind of popularize a new rule 10 00:00:49.260 --> 00:00:52.110 and it's not, it's things that I've heard before, but I'm trying to say in 11 00:00:52.110 --> 00:00:57.080 a different way because I'm still finding people miss this so often that 12 00:00:57.080 --> 00:01:01.460 it's worth recording a whole episode about because you see, I get to meet 13 00:01:01.460 --> 00:01:05.580 with lots of people as a director of audience growth for sweet fish Media 14 00:01:05.580 --> 00:01:08.800 often get to sit down with customers a couple times a week to talk about how 15 00:01:08.800 --> 00:01:12.460 to grow their podcast. Right? So it's marketing is just marketing for your 16 00:01:12.460 --> 00:01:16.570 podcast and we're the objective is to grow the audience sometimes more than 17 00:01:16.570 --> 00:01:20.040 growing revenue, right? We know audiences and means to revenue. So the 18 00:01:20.040 --> 00:01:24.450 objective is to grow the audience and a big part of that is social media 19 00:01:24.460 --> 00:01:29.480 marketing, but I continually see people make this one critical mistake over and 20 00:01:29.480 --> 00:01:33.600 over and over again and I can empathize with it because I was there myself, my 21 00:01:33.600 --> 00:01:37.170 career got brought up through the PPC channel, right, I was really good at 22 00:01:37.170 --> 00:01:40.500 Adwords. And then when facebook started putting ads in the feed like man, I was 23 00:01:40.500 --> 00:01:43.350 quick to that. I was in that first summer when that started happening and 24 00:01:43.360 --> 00:01:47.120 read all the, took all the courses, listen to all the podcast. I was great 25 00:01:47.120 --> 00:01:50.820 at facebook ads. I grew a whole university, tripled the enrollment of a 26 00:01:50.820 --> 00:01:55.180 university to facebook ads. I learned lots of other channels, but I wasn't 27 00:01:55.180 --> 00:01:58.850 very good at social media or at least not organic. Social media paid social 28 00:01:58.850 --> 00:02:03.040 was a breeze, but organic. Not until this last, I don't know about 16 months 29 00:02:03.040 --> 00:02:07.250 for me that I actually, you know, James Carberry, the founder of Sweet Fish 30 00:02:07.250 --> 00:02:10.050 kind of showed me the ropes on linkedin and you know, I learned from a few 31 00:02:10.050 --> 00:02:13.410 other people that were doing well on linkedin and then just put in the work 32 00:02:13.410 --> 00:02:16.950 and tried and did it over and over and over again, posted lots of content, 33 00:02:16.950 --> 00:02:22.570 engage the platform and I grew In five months, I grew to 10,000 followers and 34 00:02:22.570 --> 00:02:26.760 today in past 20,000 followers, um half of which are connections. The other 35 00:02:26.760 --> 00:02:31.170 half are just followers and a lot of people have looked at that and they're 36 00:02:31.170 --> 00:02:35.460 like dan, tell me what you did And there's a lot of things that I did, a 37 00:02:35.460 --> 00:02:38.850 lot of different little content tricks and how to get people to read your post, 38 00:02:38.850 --> 00:02:42.120 how do people get engaged with it, but I'm not here to talk about that. So I 39 00:02:42.120 --> 00:02:46.630 think people kind of get that are good at that. It's not as hard to figure out. 40 00:02:46.640 --> 00:02:50.760 But this one thing, this one thing I'm crafting this new 10,000 hour roll 41 00:02:50.760 --> 00:02:56.270 around is the thing that people miss the most often. So let me talk to you 42 00:02:56.280 --> 00:02:59.930 talk to you about this new 10,000 hour rule and really it's not 10,000 hours 43 00:02:59.930 --> 00:03:03.760 actually, it's an arbitrary number. I needed a way to cross over and build an 44 00:03:03.760 --> 00:03:06.470 analogy to something that everybody understood, everybody understands the 45 00:03:06.470 --> 00:03:10.940 10,000 hour rule. What I like about it is that it's really like it's helping 46 00:03:10.940 --> 00:03:15.240 you see the cost, The cost you have to pay in order to succeed and become a 47 00:03:15.240 --> 00:03:19.890 master at a subject. But if you want to master social media, it's not just 48 00:03:19.890 --> 00:03:26.930 10,000 hours, you have to leave 10,000 comments. 10,000 comments, let that 49 00:03:26.930 --> 00:03:31.770 sink in for a bit. That is a lot. That's a lot of comments, but that's 50 00:03:31.770 --> 00:03:36.480 what it takes to succeed on pretty much any social platform to do it Well, 51 00:03:36.480 --> 00:03:39.760 unless you're bringing in some owned audience from somewhere else. So you 52 00:03:39.760 --> 00:03:43.880 become famous recently, you've gotten on tv or you want american like you've 53 00:03:43.880 --> 00:03:46.780 been growing going up in american idol or something, so everyone's just 54 00:03:46.780 --> 00:03:50.730 following you, like unless you're that or you're an expert already, you have 55 00:03:50.740 --> 00:03:55.040 attention somewhere if you want to grow From zero, which is kind of where I 56 00:03:55.040 --> 00:03:58.490 started from, maybe I had like I had 500 plus connections, like most people 57 00:03:58.490 --> 00:04:04.820 on linkedin but that wasn't quite enough. You have to not only show up 58 00:04:04.830 --> 00:04:09.700 and put out a post a day or more, and of course you could do less. Less is 59 00:04:09.700 --> 00:04:12.920 just always slower and you honestly honestly just goes away faster if you 60 00:04:12.920 --> 00:04:18.110 post more. But you also have to engage the platform. You have to actually be 61 00:04:18.120 --> 00:04:26.800 social on social media. Whoa, shock surprise. But it's so frequent that I'm 62 00:04:26.800 --> 00:04:30.480 meeting with people and they're asking me for tips on how to grow their show. 63 00:04:30.480 --> 00:04:32.980 And I'm like, well, what are you doing on social? They're like, oh, I'm 64 00:04:32.980 --> 00:04:37.420 posting all the time. And usually even if their posts are good and they're 65 00:04:37.420 --> 00:04:41.750 doing the exact formula that I've laid out for succeeding with linkedin posts, 66 00:04:41.760 --> 00:04:44.730 they're still getting crickets on their engagement. There's still like one or 67 00:04:44.730 --> 00:04:49.530 two people commenting handful of likes and I'm like, well, how much are you 68 00:04:49.530 --> 00:04:51.350 engaging in other people's stuff? 69 00:04:52.640 --> 00:04:56.060 And that's when they usually look at me like, what are you talking about? I'm 70 00:04:56.060 --> 00:05:00.870 like, you're not engaging in the platform. You have to actually go out 71 00:05:00.880 --> 00:05:06.340 and be social. You can't just be talking in the public square, hoping 72 00:05:06.340 --> 00:05:09.690 people come to you and just start listening while you're standing up on 73 00:05:09.690 --> 00:05:14.190 your box, they will, But first you have to go out into the crowd and engage 74 00:05:14.190 --> 00:05:18.870 people one person at a time in their conversation and what's interesting to 75 00:05:18.870 --> 00:05:25.230 them, you have to add value to them And you have to do it 10,000 times. It's a 76 00:05:25.230 --> 00:05:28.170 lot. If you leave 10 comments today, it's going to take you a couple of 77 00:05:28.170 --> 00:05:29.560 years, I think three years. 78 00:05:31.040 --> 00:05:34.650 But if you leave 100 a day it's it's going to take, it's gonna go much 79 00:05:34.650 --> 00:05:39.190 faster. If you do 100 a day, I think it'll take you something like a few 80 00:05:39.190 --> 00:05:45.100 months, Maybe 5, 6 months To reach the 10,000 comment rule that I'm throwing 81 00:05:45.100 --> 00:05:48.640 out there and this isn't a new rule. Other people have talked about this. 82 00:05:48.650 --> 00:05:53.720 Gary Vaynerchuk calls it the dollar 87 rule, like go and leave your two cents 83 00:05:53.760 --> 00:05:59.010 to the total of a dollar 87 on other people's posts every day. A dollar 87 84 00:05:59.010 --> 00:06:04.220 would be, I think it's like close to like 90 90 comments a day. Value driven, 85 00:06:04.230 --> 00:06:07.540 unique comments, not you copying and pasting and engaging people's post, but 86 00:06:07.540 --> 00:06:12.560 actually go into your feed and just reading what people post and engaging 87 00:06:12.560 --> 00:06:13.850 in a meaningful way. 88 00:06:14.940 --> 00:06:20.440 So you might be thinking dan, That's great, Why is this so important? This 89 00:06:20.440 --> 00:06:26.230 is important Because it does two things One and most importantly, and this goes 90 00:06:26.230 --> 00:06:29.200 for all social media networks and then there's something unique to Lincoln. 91 00:06:29.200 --> 00:06:35.440 That's .2. But .1 is that you build relationships so that when people see 92 00:06:35.440 --> 00:06:39.260 you, they become more familiar with your name and your profile picture 93 00:06:39.640 --> 00:06:43.030 because they're interacting with you. Hopefully interacting with you 94 00:06:43.030 --> 00:06:47.050 regularly, right? Just like in real life, if you meet someone and then you 95 00:06:47.050 --> 00:06:49.470 meet them again and again and again you're having little bits of 96 00:06:49.470 --> 00:06:53.830 conversation. Slowly start to build a relationship, You start to build trust 97 00:06:53.840 --> 00:06:57.780 and you start to become friends. That's what you want to do. But you have to do 98 00:06:57.780 --> 00:07:02.190 it one person at a time and slowly they start if they see your thing, they're 99 00:07:02.190 --> 00:07:06.610 gonna be like oh and showed up what's up, you know, because if we're going 100 00:07:06.610 --> 00:07:09.650 back to that street metaphor, if you've been engaging lots of people in their 101 00:07:09.650 --> 00:07:13.510 conversations and then all of a sudden you get up on your box to say something, 102 00:07:13.520 --> 00:07:17.400 we'll all those people are like oh look who just stood up, I think I'll join in 103 00:07:17.400 --> 00:07:21.140 that conversation, right? That's how it works. It's related, building 104 00:07:21.140 --> 00:07:26.490 relational equity, but it takes it's a lot harder. It's actually what wouldn't 105 00:07:26.490 --> 00:07:30.200 even say it's hard, it just takes time lots of time. But it's the price you 106 00:07:30.200 --> 00:07:35.470 have to pay. Every channel has its price. An organic social is just time 107 00:07:35.470 --> 00:07:40.990 engaging with lots and lots of people 10,000 times. The other point of why it 108 00:07:40.990 --> 00:07:45.950 works is in Lincoln specifically the algorithm will favor you even if they 109 00:07:45.950 --> 00:07:49.950 didn't even remember you, Which did they they do. But the algorithm was 110 00:07:49.950 --> 00:07:52.760 like oh dan just interacted with susie, 111 00:07:53.940 --> 00:07:59.470 you know what next time dan posts, I'm going to show his post to susie and 112 00:07:59.470 --> 00:08:03.780 that's how the algorithm works. So literally before I post a single post, 113 00:08:03.780 --> 00:08:10.830 usually I will spend 15-30 minutes commenting as much as possible to kind 114 00:08:10.830 --> 00:08:16.410 of prime that pump to get it out there more, It seems manipulative, but 115 00:08:16.410 --> 00:08:22.110 remember I'm spending 15-20 minutes adding value to other people's post and 116 00:08:22.110 --> 00:08:26.700 every comment I add to their posts helps their post go farther, build a 117 00:08:26.700 --> 00:08:31.230 relationship and adds a little value if I'm doing it right and sometimes value 118 00:08:31.230 --> 00:08:34.960 isn't that hard to do, So let's go into that. How does that, what does it look 119 00:08:34.960 --> 00:08:38.419 like? How do you do it? Some people struggle, they like for the most part, 120 00:08:38.419 --> 00:08:41.850 90% of people don't engage with anything and that's most of us on most 121 00:08:41.850 --> 00:08:44.650 platforms. But if you want to grow on social you want to grow on linkedin. 122 00:08:45.040 --> 00:08:48.640 You have to remember that you have to move out of the 90% of people who are 123 00:08:48.640 --> 00:08:54.240 just lurkers and just consumers and move into the 10% Sorry then it's 124 00:08:54.240 --> 00:08:59.850 really the 99-10 rule, 90% of people consume 9% of people engage 1% created 125 00:09:00.340 --> 00:09:04.770 If you want to be the 1% of creators that succeed, You have to take part in 126 00:09:04.770 --> 00:09:07.710 the 9% to you have to become an engage er you have to be someone who's 127 00:09:07.710 --> 00:09:12.990 commenting and you do that by exercising the muscle of learning how 128 00:09:12.990 --> 00:09:16.530 to engage because actually it's not it's not that straightforward. I 129 00:09:16.530 --> 00:09:20.940 remember when I was early on trying to do this well for some reason, every 130 00:09:20.940 --> 00:09:26.070 time I did engage it was like something negative, I was being critical or I 131 00:09:26.070 --> 00:09:29.960 would try to be positive, but it was a little snide or people took it that way, 132 00:09:30.040 --> 00:09:34.390 I didn't have that in my heart, but that's how it came off. So here's a 133 00:09:34.390 --> 00:09:36.360 couple of ways that you can 134 00:09:37.440 --> 00:09:40.260 add value to post, that is easy. 135 00:09:41.940 --> 00:09:46.980 So here's my five favorite ways to make comments more that are more extensive 136 00:09:46.980 --> 00:09:51.600 and value driven. Remember sometimes and first I'll start off with my first 137 00:09:51.600 --> 00:09:56.490 and easy one. Sometimes, all you need to do is give encouragement. It's the 138 00:09:56.490 --> 00:10:00.670 easiest thing you can do, people are celebrating something or showing a 139 00:10:00.670 --> 00:10:05.600 milestone or saying, hey, I just started a new job. Then, really the 140 00:10:05.600 --> 00:10:08.090 only thing you do is throw down some excited emojis and be like, 141 00:10:08.090 --> 00:10:11.410 congratulations, that's awesome, you deserve it. I try to customize it as 142 00:10:11.410 --> 00:10:14.760 much as possible, but sometimes just a smiley face and a fist bump will do 143 00:10:15.140 --> 00:10:18.100 right because you're just trying to encourage them, You're trying to let 144 00:10:18.100 --> 00:10:22.730 them know, hey, I see you well done, right? It's, we do it in real life all 145 00:10:22.730 --> 00:10:26.110 the time. We give congrats all the time, that's a simple way to add value if 146 00:10:26.110 --> 00:10:29.410 that's what's called for another way you can do it is by echoing the 147 00:10:29.410 --> 00:10:34.170 sentiment of the post by sharing you've noticed the same thing or by simply 148 00:10:34.170 --> 00:10:38.030 sharing like a relevant story, like, oh yeah, I noticed that too. In fact, when 149 00:10:38.030 --> 00:10:43.260 I tried it, it panned out the same way. In fact, here's how you know, so just 150 00:10:43.270 --> 00:10:48.510 sharing your angle is a good way to do it. You can ask a relevant question to 151 00:10:48.510 --> 00:10:51.510 get more out of them. I do it all the time. This is actually part of my 152 00:10:51.510 --> 00:10:54.980 favorite thing to do. If something's like, if somebody's giving me like a 153 00:10:54.980 --> 00:10:58.470 statement like, oh, do this and I'm like, yeah, but in what context? 154 00:10:58.470 --> 00:11:01.880 Because I might be a little confused like how does that actually apply? I 155 00:11:01.880 --> 00:11:04.890 love asking questions and it's great for them because they love to give more 156 00:11:04.890 --> 00:11:08.210 information and they get to know what people are still confused by. So it's a 157 00:11:08.210 --> 00:11:11.760 great way to add value of even offering the question for them to know what 158 00:11:11.760 --> 00:11:15.410 their audience is thinking. But then you learn more in the process. Maybe if 159 00:11:15.410 --> 00:11:17.100 you get a little dialogue going, 160 00:11:18.240 --> 00:11:22.810 you can disagree with people don't do it to be rude, be polite and show that 161 00:11:22.810 --> 00:11:28.110 you're open minded, say it in such a way that you're like, hey, I've noticed 162 00:11:28.110 --> 00:11:31.320 when I've done that I've gotten the opposite result, but I am just one 163 00:11:31.320 --> 00:11:37.290 person and I'm often wrong. What do you think about that? If you approach it 164 00:11:37.290 --> 00:11:41.520 with humility, you can disagree and be open to learn. Sometimes you're one 165 00:11:41.520 --> 00:11:44.630 time didn't matter. Like your one time might have been off, you might have 166 00:11:44.630 --> 00:11:49.300 been in a rare anomaly right. Your experience might not be the truth or 167 00:11:49.300 --> 00:11:52.930 what's the truth for you. But there might be a better answer is what I'm 168 00:11:52.930 --> 00:11:53.550 trying to say. 169 00:11:54.940 --> 00:11:59.030 You could also challenge them to go farther. Sometimes somebody, you know 170 00:11:59.030 --> 00:12:03.170 less experience will post something that you're like, that's such a basic 171 00:12:03.170 --> 00:12:06.340 answer. You know, it's not quite the right answer and you know that, you 172 00:12:06.340 --> 00:12:09.650 know, but challenge them softly, be like, hey, if you go a little bit 173 00:12:09.650 --> 00:12:13.710 deeper, you might find this. I recommend checking out this article to 174 00:12:13.710 --> 00:12:18.600 learn a little bit more. Would be curious to hear your thoughts. So it's 175 00:12:18.600 --> 00:12:22.100 ok to challenge people. Just do it gently and softly challenge people in a 176 00:12:22.100 --> 00:12:25.500 way that lets them know that you really care about them. And the only reason 177 00:12:25.500 --> 00:12:29.690 why you're challenging it is in their best interest, never do it to flaunt 178 00:12:29.690 --> 00:12:31.460 your own knowledge. Right? 179 00:12:32.740 --> 00:12:37.150 And my last favorite way to add value to post is expand on what they've said. 180 00:12:37.840 --> 00:12:42.060 If they've given a list of five things you can do. I'll add two more. If 181 00:12:42.060 --> 00:12:44.740 they've said here, here's a framework, I would be like, oh, and here's a 182 00:12:44.740 --> 00:12:48.560 nuance to the framework that I think would be helpful. I'm always trying to 183 00:12:48.560 --> 00:12:51.500 add more in advice. So that's a good way to do. It. Just expand on what 184 00:12:51.500 --> 00:12:54.550 they've said. Sometimes they've asked a good question. It's usually easy to 185 00:12:54.550 --> 00:12:58.050 engage with the question. So do that. But you can see by answering these 186 00:12:58.050 --> 00:13:02.100 questions and adding value. It's not that hard. It just takes a little bit 187 00:13:02.100 --> 00:13:05.770 of time and honestly it probably takes more time in the beginning to do each 188 00:13:05.770 --> 00:13:11.350 one. That's okay. It takes practice. In fact, I would recommend for like one 189 00:13:11.350 --> 00:13:15.060 week straight showing up for 30 minutes every day to do nothing but engage with 190 00:13:15.060 --> 00:13:19.440 other people's comments. So if there's anything you can get from this Episode, 191 00:13:19.450 --> 00:13:23.730 try this for one week, 30 minutes a day. Even if it's only a five day work week, 192 00:13:23.730 --> 00:13:28.860 30 minutes a day. Try to comment on every single post. So you're not 193 00:13:28.860 --> 00:13:32.910 allowed this girl past the post until you comment, force yourself to think 194 00:13:32.910 --> 00:13:36.550 about how to add value to this post. I don't do this anymore. But I have, I've 195 00:13:36.550 --> 00:13:40.540 done this challenge myself just to get better exercising it. So even posts 196 00:13:40.540 --> 00:13:43.380 that are hard to like comment on because it's like, they're self 197 00:13:43.380 --> 00:13:46.560 promotional or something. They're like, hey, come to my webinar, you're like, 198 00:13:47.440 --> 00:13:50.590 well I'm not showing up, but the webinar looks great. Yeah, that's hard. 199 00:13:50.600 --> 00:13:54.200 That's the those are hard to comment on. Force yourself to comment on them and 200 00:13:54.200 --> 00:13:57.470 you will get better at commenting. It's a muscle and just like working on a 201 00:13:57.470 --> 00:14:01.280 muscle. It takes time. It takes diligence to try and flex it over and 202 00:14:01.280 --> 00:14:04.050 over again and then pretty soon it's, it's pretty easy. I can scroll through 203 00:14:04.050 --> 00:14:07.700 and 10 minutes drop a number of really value driven comments. It just doesn't 204 00:14:07.700 --> 00:14:12.170 take long. I've also talked about this on linked in this idea of the 10,000 205 00:14:12.170 --> 00:14:16.350 comment rule and a lot of people ask me like, well, how many how many is enough? 206 00:14:17.140 --> 00:14:20.770 And I'm like, well, it's you can go as slow as fast as you want, but like 207 00:14:20.770 --> 00:14:25.080 generally like volume really does make a difference. So, but if you're looking 208 00:14:25.080 --> 00:14:28.580 for like just a good benchmark, if you're that kind of person, just kind 209 00:14:28.580 --> 00:14:32.100 of want me to throw out a number 10 today is pretty good. It'll take three 210 00:14:32.100 --> 00:14:35.050 years to get to the 10,000 our role. But 10 a day is pretty good. 211 00:14:36.240 --> 00:14:41.310 Again. I would do 90 or 100 if you could, if you really want to be like, 212 00:14:41.310 --> 00:14:46.450 hey, I want to get to 10,000 followers in six months or a year or something. 213 00:14:47.040 --> 00:14:52.830 Be prepared to do 70 to 100 comments a day. Yes it seems like a lot, just do 214 00:14:52.830 --> 00:14:56.420 it. It's a lot. It's gonna take a lot of time, but all good things take a lot 215 00:14:56.420 --> 00:15:01.420 of time. So how else were you going to spend that time? Netflix Disney plus I 216 00:15:01.420 --> 00:15:04.920 don't know, where else are you spending time spend it doing this and you only 217 00:15:04.920 --> 00:15:09.330 have to do it for a season in order to see that massive growth from it and 218 00:15:09.330 --> 00:15:12.850 then you can back off some season, go hard for six months and then you know, 219 00:15:12.860 --> 00:15:19.950 take a break. I do. So hopefully this episode is encouraging, but also 220 00:15:20.640 --> 00:15:21.860 weighty in a way 221 00:15:22.940 --> 00:15:28.980 because I want to kind of showcase and illustrate the cost to really doing 222 00:15:28.980 --> 00:15:33.300 well on organic social. Of course there's other ways to win, don't get me 223 00:15:33.300 --> 00:15:37.360 wrong, there's many ways to win. So don't come to me and like, like at me 224 00:15:37.370 --> 00:15:41.320 about like, oh well I had a friend who did it this way and a friend. Yes, yes, 225 00:15:41.320 --> 00:15:45.250 there's many ways to win. This is probably the easiest in the most 226 00:15:45.250 --> 00:15:48.160 effective and just straight forward. If you just show up and do the work, 227 00:15:48.740 --> 00:15:54.160 you'll probably grow. That's on top of posting interesting content every day. 228 00:15:54.170 --> 00:15:57.850 Doing a lot of other things I mentioned in a series, I did a three part video 229 00:15:57.850 --> 00:16:02.090 series on how to grow on linkedin where I cover other elements of Lincoln 230 00:16:02.090 --> 00:16:06.160 growth. You can find that in the show notes or go to sweet fish dot com slash 231 00:16:06.520 --> 00:16:12.490 10-K. The number 10 letter K. Hopefully this was interesting. If this show has 232 00:16:12.500 --> 00:16:16.680 added any kind of value, please leave us a rating that you feel like this 233 00:16:16.680 --> 00:16:20.390 deserves an apple or google or stitcher or Spotify wherever you can give 234 00:16:20.390 --> 00:16:24.350 ratings for your podcast. Give us a fair rating. You don't even have to 235 00:16:24.350 --> 00:16:28.280 leave a review. Just tap that star that you think it's worth and kevin, find me 236 00:16:28.280 --> 00:16:31.470 on linkedin. I love connecting with listeners. Many of you have reached out 237 00:16:31.470 --> 00:16:34.660 to me and connected with me and we've gotten great conversation started there. 238 00:16:34.740 --> 00:16:37.840 If you connect with me, I can hopefully show up and comment on some of your 239 00:16:37.840 --> 00:16:40.360 stuff because I'm commenting all the time. You can show up on comments on 240 00:16:40.360 --> 00:16:43.920 some of my posts. Guess what? That's how we build relationship. That's how 241 00:16:43.920 --> 00:16:46.940 you can get to know me. That's how I can get to know you. I love it. Come 242 00:16:46.940 --> 00:16:51.150 find me at linkedin dot com slash I N slash digital marketing game. 243 00:16:54.840 --> 00:17:00.750 Yeah. Gary v says it all the time and we agree, every company should think of 244 00:17:00.750 --> 00:17:05.859 themselves as a media company first, then whatever it is they actually do. 245 00:17:06.240 --> 00:17:10.079 If you know this is true but your team is already maxed out and you can't 246 00:17:10.079 --> 00:17:14.480 produce any more content in house. We can help we produce podcasts for some 247 00:17:14.480 --> 00:17:18.400 of the most innovative BB brands in the world and we also help them turn the 248 00:17:18.400 --> 00:17:23.430 content from the podcast and blog posts. Micro, videos and slide decks that work 249 00:17:23.430 --> 00:17:27.000 really well on linkedin. If you want to learn more, go to sweet fish media dot 250 00:17:27.000 --> 00:17:31.360 com slash launch or email Logan at sweet Fish Media dot com.