B2B Growth: Your Guide to B2B Marketing

We spoke with 100 marketing leaders and asked “What are the marketing KPIs your CEO checks regularly?” In this roundtable discussion Benji, James, and Logan break down the findings.

Discussed in this episode:

  1. The need to prioritize brand alongside demand
  2. Growing demand by delivering unique content
  3. Why pipeline must come from demand creation, not just demand capture
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