In this replay episode that originally aired in March 2021, Dan Sanchez interviews Sangram Vajre, co-founder of Terminus, host of the #FlipMyFunnel podcast, & author of ABM is B2B. They discuss…
- Why ABM isn’t a better form of marketing, it’s a different form
- How organizations can view go-to-market as a product, not a strategy
- 4 questions Sangram’s new book will answer about ABM in customer service
