B2B Growth: Your Guide to B2B Marketing

Hope is dumb. 

Sure, we talk a lot as humans about hope.

We hope things will work out. We hope we’ll get that promotion. We hope that our team will win.

We hope we’ll land that prospect. 

But as Kevin Dorsey likes to say, “Hope has killed more dreams than it has ever created.” 

In this episode, Co-Host Patrick Downs interviews Kevin Dorsey, VP of Inside Sales at PatientPop to find out why hope is hurting your team far more than it could ever help them.

Kevin covered:

  • The danger of placing too much of your strategy in hope
  • Why you need to stop focusing on selling the future
  • How to unsell a prospect’s current solution

You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.

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